The TalentPool Company is thrilled to partner with an ambitious, mission-led B-Corp SME in the health & wellness category, experiencing phenomenal growth, to find their next superstar Head of Brand Marketing.
As Head of Brand Marketing, you'll lead the brand vision—driving awareness, engagement, and love through science-backed, consumer-first storytelling. You’ll manage and mentor a team of three, oversee bold cross-channel campaigns, and shape a standout social strategy, especially across TikTok and Instagram.
Working closely with the CEO, you'll sit on the exec team, collaborating with sales, operations, ecommerce, and R&D to ensure cohesive brand execution. From shopper marketing (in-store and online) across Grocery & High Street channels, to trend analysis and market insight, you’ll be at the forefront of scaling impact and presence.
Key Responsibilities:
- Brand Leadership: Champion the brand’s voice and vision, growing awareness and love while staying true to the company’s science-backed and consumer-led principles.
- Team Management: Lead and inspire a high-performing team of three across creative, brand, and packaging design.
- Strategic Direction: Collaborate at C-suite level with Heads of Sales and Operations, reporting to the CEO and Board.
- Social Media Strategy: Shape and drive TikTok and Instagram strategy, working closely with in-house video and graphic creatives.
- Campaign Management: Lead punchy, effective campaigns across multiple channels with creativity and consistency.
- Shopper Marketing: Deliver compelling in-store and online shopper experiences that convert and inspire.
- Market Insight: Stay ahead of category trends and sustainability, turning insights into actionable opportunities.
- Cross-functional Collaboration: Align with ecommerce, sales, R&D, and operations to ensure brand coherence and impact.
What We’re Looking For:
- Challenger Brand Experience: Proven success in fast-moving, purpose-driven consumer brands (ideally in food, drink, or healthcare).
- Creative Mindset: A flair for bold, effective campaigns on an SME budget—TikTok mastery is essential.
- Shopper Marketing Know-How: Strong experience crafting in-store and online shopper journeys across Supermarkets and High Street channels.
- Leadership: Demonstrated ability to lead and elevate a marketing team.
This is a rare chance to join a high-performing, mission-led SME with a proud heritage and a bold vision for the future. If you're looking to make a meaningful impact while working with a passionate, values-driven team, this could be your perfect next step.
Package – £70,000 – £80,000 + significant shares/equity
Location: Central London – super flexible hybrid office policy
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