JOB DESCRIPTION
JOB TITLE
– Senior Business Development Manager – Myopia Management
DEPARTMENT
– Sales
LOCATION
– Midlands, South (Ipswich, Colchester, Chelmsford, Watford, Wembley, North London), field based (4.5 days) and home based (0.5 days)
WORKING HOURS
– Monday – Friday, 8:30-4:30
Introduction
We have an exciting opportunity to join a dynamic team as a Senior Business Development Manager – Myopia Management for a leading global manufacturer of contact lenses. You will be responsible for successfully selling the Myopia portfolio into optical retailers, including Key Accounts, within a defined territory. Your role involves supporting and collaborating with Owners, Practice & Store Managers, Eye Care Practitioners (ECPs), and front-of-house colleagues to establish the Myopia category and drive sales. You will partner with CV customer business teams, NAMs, KAMs, RSMs, Marketing & Professional Affairs to develop and implement customer-specific myopia business plans.
Essential Functions & Responsibilities
- Drive activation and adoption of myopia management products within targeted accounts to meet sales objectives and call levels.
- Build and maintain strong partnerships with CV customer business teams to execute joint business plans for myopia category growth, working with regional managers to deliver MiSight activation.
- Collaborate closely with BDMs on target accounts to ensure a seamless customer experience.
- Develop and sustain relationships with peers, sales teams, leadership, and support teams to support customer objectives.
- Build clinical knowledge of myopia management products, including MiSight 1 day contact lenses and competitors.
- Serve as the primary myopia contact for assigned customers, helping them implement myopia management strategies to achieve sales targets and KPIs.
- Interpret clinical studies and market data to enhance credibility and influence the sales process.
- Demonstrate strong selling, business, presentation, and communication skills to influence customer decisions.
- Organize and deliver regional and store-level training programs on myopia management and MiSight products.
- Train regional sales teams on new initiatives and information related to myopia management.
- Customer Interaction: Understand each customer’s business, develop action plans, lead marketing initiatives, and utilize CV value-added services to grow the business.
- Represent CV at seminars, exhibitions, and meetings as needed.
Skills and Experience
The ideal candidate will possess expert-level customer relationship skills, business development, myopia management and contact lens knowledge, and sales expertise. Must be able to communicate complex clinical concepts effectively and manage a large geographical area. Additional requirements include:
- Enthusiasm and support for CVI initiatives
- Strong communication of clinical data
- Results-driven, entrepreneurial, resilient
- Effective decision-making abilities
- Proficiency in delivering training and presentations
- Intermediate to advanced skills in Microsoft Office and Salesforce
- Valid full driving license
What We Offer
At CooperVision, we provide competitive compensation and a comprehensive benefits package, including bonus, company car, medical insurance, holiday entitlement, pension, healthcare, life assurance, flexible working, gym discounts, learning opportunities, wellness platform, free eye tests, and contact lens schemes.
Travel
- Field-based role requiring frequent travel across the territory
- Occasional international travel
- Representation at exhibitions and seminars, including evenings and weekends
- Remote work environment with a home office setup
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