Salary: £40,000 – £50,000 + uncapped monthly performance bonus (tied to acquisition metrics)
Location: North West London (Hybrid – 3–4 days onsite preferred)
Why this role
- Own and lead a high-impact digital strategy focused on customer growth and retention
- Take control of a significant paid media budget (£80k+/month)
- Work in a mission-driven environment with measurable, real-world outcomes
- Join an ambitious organisation at a pivotal stage of scaling its digital capabilities in-house
About the company
This is a fast-growing, digitally led healthcare service provider that has scaled rapidly to serve over 100,000 customers across multiple sites. The team is now bringing marketing in-house for the first time, after previously relying on external agencies. They're looking for a versatile and data-led marketer to help optimise their digital journey end-to-end — from first click to registration — and to ensure minimal customer churn due to system drop-offs.
The business has a culture of responsiveness, high standards and results. It blends innovation and automation with a human-first mindset, offering services that are accessible, efficient and trusted by its growing user base.
The role
As the Digital Marketing Manager , you'll have ownership of the digital strategy across paid media, website optimisation, analytics and automation. You’ll be the organisation’s in-house digital lead — hands-on, autonomous, and accountable for measurable outcomes.
You'll work closely with internal stakeholders and a specialist automation partner to ensure data, tracking, and communications are aligned and high-performing.
What you'll be doing
- Paid Media Ownership: End-to-end management of Google Ads and Meta Ads to drive customer acquisition at scale.
- Website & SEO: Day-to-day WordPress management, improving load speed, structure, on-page SEO, and conversion flows.
- Analytics & Tracking: Full responsibility for analytics set-up, dashboards, and reporting (GA4, GTM, etc.). Track key metrics like CPA, bounce rate, funnel efficiency and form completions.
- Journey Optimisation: Test and refine user journeys using A/B tests, heatmaps, funnel analysis, and CRO tactics.
- Automation Liaison: Partner with the external automation vendor to improve integration, journey logic and data capture across the funnel.
- Content Oversight: Ensure consistency of messaging and visual tone across digital touchpoints.
- Performance Strategy: Build, execute and iterate growth plans based on clear KPIs — especially acquisition volume and churn reduction.
What you'll need to succeed
- B2C acquisition marketing experience
- Hands-on experience managing high-spend Google Ads and Meta Ads campaigns
- Strong knowledge of SEO, WordPress, and website optimisation
- Confidence with data tools — GA4, GTM, dashboards, tracking pixels, etc.
- A track record of driving measurable ROI and improving user journeys
- Comfortable managing tech integrations and collaborating with external vendors
- A mindset that blends performance and accountability with attention to detail
- Bonus-oriented and motivated by results, not just processes
- Able to work autonomously and take initiative in a fast-paced setting
Bonus points if you have
- Experience in healthcare, regulated, or consumer services sectors
- Familiarity with A/B testing, heatmaps, and behavioural analytics
- Exposure to automation tools and data pipelines
- Experience building dashboards or reporting for senior stakeholders
…