Head of Marketing, Aviation

Role Purpose

Location: Ruddington, Nottinghamshire, UK
Department: Marketing
Working Pattern: Hybrid
Benefits: Benefits At Ideagen
Salary: The salary for this role will be discussed at next stage.

This is a career defining marketing role for someone who knows how to influence a market rather than broadcast into one. You’ll lead global Aviation marketing for Ideagen, shaping how we show up, how we generate demand, and how we win. You’ll operate at the intersection of commercial strategy, category expertise and account based marketing, partnering closely with the Aviation leaders and the central Ideagen marketing team. Your success will be measured by meaningful commercial impact, deepening our relationships with key accounts, driving high‑quality pipeline and strengthening our presence in the aviation community. If you enjoy ownership, pace, and the opportunity to build something category defining, this role gives you both the autonomy and the expectation to deliver exactly that.

Responsibilities

• Leading global account based and deal surround marketing programs across our most important aviation accounts.
• Creating the strategies, campaigns and content needed to engage senior stakeholders across airports and the wider aviation ecosystem.
• Partnering with Regional GMs to build and maintain key account plans, ensuring marketing activity drives real commercial outcomes.
• Developing thought leadership, case studies, events, webinars and community‑building initiatives that elevate Ideagen’s voice in aviation.
• Owning demand creation, from pre‑RFP influence through to supporting competitive deals with targeted surround strategies.
• Managing marketing investment and orchestrating work across agencies, digital, design, events and outbound demand gen teams.
• Reporting on the activities that matter: account penetration, engagement quality, pipeline contribution and influence on win rates.

Skills And Experience

You understand aviation and complex B2B buying cycles, and you know how to run proper account based marketing. We’ll Be Looking For You To Demonstrate How You’ve Generated Meaningful Pipeline In Complex B2B Environments, And How Your Marketing Leadership Has Contributed To Sustained ARR Growth. You’re Commercially Minded, Curious And Comfortable Acting As a Strategic Partner To Senior Leaders. You’re Likely Someone Who

• Brings strong experience from aviation or another complex, safety‑critical or regulated sector.
• Understands how to build influence across multi stakeholder accounts, particularly airports.
• Moves seamlessly between high‑level strategy and hands‑on delivery when needed.
• Connects marketing activity to pipeline health and revenue outcomes.
• Communicates clearly, thinks critically and cares deeply about quality.
• Works well across commercial, product and central marketing teams, bringing maturity and collaboration to every interaction.

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

We’re building a future‑ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence. At Ideagen, we value the importance of work‑life balance and welcome candidates seeking flexible arrangements. Enhance your career and make the world a safer place.

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