Senior Brand Marketing Manager – Footwear & Lifestyle
London | Hybrid (3 days office / 2 days WFH)
Ecommerce (DTC) | Wholesale | Licensed Brands
A leading London-based footwear business is looking for a Senior Brand Marketing Manager to lead end-to-end brand marketing across two footwear portfolios – a performance-led owned brand and a globally recognised licensed lifestyle brand. This is a high-impact leadership role where you’ll shape brand strategy, drive integrated campaigns and deliver measurable growth across ecommerce and wholesale channels.
Role
You’ll own the brand marketing strategy and execution, delivering standout campaigns, product launches and digital marketing initiatives that drive brand awareness, ecommerce growth and retail sell‑through. Working closely with product, ecommerce and wholesale teams, you’ll connect brand storytelling with commercial performance.
Key Responsibilities
- Lead brand marketing strategy and positioning
- Deliver integrated campaigns and product launches
- Drive ecommerce growth through digital, paid, organic and CRM activity
- Manage creative, media and content agencies
- Support wholesale partners with brand assets and marketing toolkits
- Track campaign performance, marketing ROI and budgets
- Collaborate across product, sales, ecommerce and international partners
What We’re Looking For
- 7+ years’ marketing experience with strong brand marketing leadership
- Background in footwear, fashion, lifestyle or consumer brands
- Proven experience delivering campaigns across ecommerce (DTC) and wholesale
- Strong understanding of digital marketing and performance analytics
- Experience working with licensed brands or international partners is a plus
Why Join?
- Lead marketing across growing footwear brands
- Work at the intersection of brand, product and commercial strategy
- Join an established footwear specialist with international reach
Benefits
- Hybrid working (3 days office / 2 days WFH)
- 25 days holiday + Christmas office closure
- Private medical insurance
- Critical illness & life assurance
If you’re a strategic, commercially minded brand marketing leader ready to scale footwear brands, we’d love to hear from you.
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