Senior Retail Media Executive

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

Publicis Commerce

As a global branded "wrapper" that delivers the strongest commerce talent, tech, and partnerships in markets, Publicis Commerce provides clients with end-to-end products and solutions that drive clear business outcomes.

With a highly collaborative team of subject-matter experts, Publicis Commerce is a trusted partner to clients in navigating the complexities and emerging opportunities of the Commerce landscape, whether that be through marketplaces, eRetail or emerging direct-to-consumer channels.

We have a flexible go-to-market strategy, whether we appear as Publicis Commerce to clients or through one of our many agencies within the Groupe.

From strategy and organisational design to activation models, Publicis Commerce works across a number of exciting briefs, such as how clients can maximise visibility and sales on the digital shelf, best construct data-led relationships with retailers and how to effectively transform legacy organisational structures. Our aim is not to talk to individual capabilities, instead focusing on driving client outcomes.

There is significant momentum in the Groupe having acquired the retail media platform, Epsilon Retail Media, and the eRetail analytics platform, Profitero, alongside a genuine desire from clients to explore the opportunity the emerging landscape offers.

We are placing a significant bet on Commerce within the Groupe on eRetail and are building a powerhouse of capability to deliver on this.

We are on the hunt for interesting and ambitious people to join us on this journey.

Retail Media Senior Account Executive

This role focuses on delivering market-leading advertising campaign activation, optimisation and performance analysis for some of our key clients.

Once your initial training and onboarding are completed, you’ll be responsible for the day-to-day management of your clients' advertising campaigns on various platforms, such as Amazon Ads, Epsilon Retail Media, Criteo Commerce Max and various other retail media channels, both online and in-store.

Responsibilities

• Activate and optimize advertising campaigns on Epsilon Retail Media, Criteo, Amazon Advertising, and more, ensuring optimal performance and ROI.
• Conduct thorough data analysis to identify trends, opportunities, and new keywords to continually refine and grow client accounts.
• Train and mentor junior account executives, fostering a culture of continuous learning and development.
• Develop comprehensive reports and dashboards to present campaign performance and strategic recommendations to clients during meetings or calls.
• Collaborate with clients to create effective media plans, providing accurate spend forecasts and actionable insights.
• Manage media investments, ensuring budgets are allocated effectively and reconciled accurately.
• Comfortably engage with clients via video conference, delivering compelling presentations and addressing queries to maintain strong client satisfaction.
• Support senior leadership in preparing quarterly business reviews, developing case studies, and participating in new business pitches.
• Attend regular internal trainings to enhance your knowledge of retail commerce and emerging technologies.
• Build and maintain relationships with key retail and technology partners (e.g., Amazon, Criteo, Nectar, Dunnhumby) to explore new opportunities for client campaigns.

Qualifications

• Experience in retail media / ecommerce OR strong experience in biddable media (search / social / programmatic) with a keen interest in retail & ecommerce.
• Take ownership over small projects, innovate, and take calculated risks to drive results.
• Comfortable diving deep into data sheets and Excel pivot tables to uncover insights that inform strategic decisions.
• Ability to confidently present to both internal teams and external stakeholders, including clients.
• Familiarity with acronyms: Understands terms such as SKU and ASIN, and proficient in online metrics like CPC, CTR, CVR, ROAS, ROI, AOV.

Additional information

Zenith has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

At Zenith, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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