Department
Marketing/Business Development
Responsible to
Commercial Director
Job Summary
St Joseph’s Hospital is seeking an experienced Business Development Manager to actively deliver growth in private patient activity, with a primary focus on Self‑Pay and Insured patients. This is a hands‑on, delivery‑focused role responsible for generating demand, developing referral relationships and converting opportunities into admissions across key private services.
Key Responsibilities
- Generate new private patient activity across priority service lines including orthopaedics, ophthalmology, diagnostics and elective surgery.
- Deliver agreed business development plans aligned to the commercial strategy set by the Commercial Director.
- Promote self‑pay pathways, fixed‑price packages and financing options to improve conversion.
- Support growth in insured patient volumes through referrer and consultant engagement.
- Build and maintain referral relationships with GP practices, Primary Care Networks, physiotherapists and allied health professionals.
- Engage insurers, brokers and case managers to increase insured activity.
- Plan and deliver practice visits, education sessions and CPD events.
Consultant Engagement
- Support consultants to increase private patient referrals and utilisation.
- Act as a day‑to‑day commercial contact for consultants, supporting pathway clarity and access.
- Assist with onboarding new consultants to drive activity growth.
- Actively manage business development opportunities through a defined sales pipeline.
- Oversee and manage the enquiry and booking teams to improve private patient enquiry‑to‑admission conversion.
- Ensure patients and referrers understand pricing, pathways and the private patient experience.
Marketing Alignment, Promotional activities & Reporting
- Oversee and manage the marketing & communications lead to ensure campaigns support private growth priorities.
- Maintain accurate CRM records and activity tracking.
- Provide regular reporting to the Commercial Director on private activity and outcomes.
Person Specification
- Proven experience in business development, sales or growth‑focused roles.
- Demonstrable ability to generate new referrals or activity.
- Strong relationship‑building and influencing skills.
- Commercial awareness within a healthcare or regulated service environment.
- Experience working in private healthcare or hospital settings.
- Experience working with clinicians or referral‑based services.
- Understanding of self‑pay and insured patient pathways.
The closing date for receipt of applications is 31st March 2026
We reserve the right to close vacancies prior to the advertised closing date, if a large number of suitable applications are received. We encourage early applications to ensure consideration.
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
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