SKIMS is a solutions‑oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort‑driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high‑performance environment where ambitious, curious, and values‑driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world‑class infrastructure, and driving sustainable growth across markets.
Position Summary
The Retail Operations Director, EMEA will lead the operational strategy and execution for SKIMS’ owned retail stores and concessions across Europe, the Middle East, and Africa. This senior leadership role is responsible for driving commercial performance, operational excellence, customer experience, and scalable infrastructure across the region.
Partnering closely with Global Retail, Merchandising, Planning, HR, Finance, and Store Development, this role ensures EMEA direct points of sale operate efficiently, profitably, and in alignment with SKIMS’ brand standards.
This leader will build and develop a high‑performing regional retail team while supporting new market entry and rapid expansion.
Key Responsibilities
Regional Retail Strategy & Performance
- Own retail operational performance across EMEA, including sales, profitability, inventory health, and cost control.
- Drive execution of regional KPIs including comp growth, conversion, ATV, UPT, shrink, and payroll efficiency.
- Translate global retail strategy into localized execution plans.
- Identify opportunities for operational improvements and process optimization.
Store Operations & Standards
- Ensure operational consistency across all EMEA locations.
- Implement best‑in‑class SOPs and retail playbooks aligned with global standards.
- Oversee compliance, risk management, and health & safety standards.
- Lead loss prevention initiatives and inventory control processes.
Expansion & New Store Openings
- Partner with Store Development and Real Estate to support new market entry and store openings.
- Lead operational readiness planning for all new EMEA locations.
- Ensure seamless store handover from construction to operations.
- Build scalable infrastructure to support rapid expansion.
Team Leadership & Development
- Lead, coach, and develop regional Store Leaders and field teams.
- Partner with HR to drive talent planning, succession strategy, and performance management.
- Build strong leadership pipelines across markets.
- Foster a culture of accountability, collaboration, and elevated customer experience.
Cross-Functional Collaboration
- Partner with Planning and Merchandising to optimize product flow and inventory allocation.
- Align with Finance on budgeting, forecasting, and cost management.
- Collaborate with Marketing to support retail activations and brand moments.
- Work closely with Global HQ to ensure alignment on systems, reporting, and tools.
Reporting & Governance
- Provide regular performance reporting and strategic updates to Global Retail leadership.
- Manage regional retail budgets and expense controls.
- Identify risks and proactively implement mitigation strategies.
Skills, Knowledge and Expertise
- 10+ years of retail leadership experience, including multi‑unit or regional oversight.
- Experience leading retail operations across multiple international markets preferred.
- Proven track record of driving sales growth and operational excellence in high‑growth environments.
- Strong financial acumen with experience managing P&L responsibility.
- Deep understanding of customer experience and retail KPIs.
- Experience supporting rapid retail expansion and store openings.
- Exceptional leadership, communication, and stakeholder management skills.
- Ability to operate both strategically and hands‑on in a fast‑paced environment.
- Based in London with flexibility to travel across EMEA.
Benefits, Culture and Perks
Benefits and Culture
- Private Medical Insurance (PMI)
- Group Life Assurance
- Income Protection
- Critical Illness
- Pension Scheme
- Modern Health
- ClassPass
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