Responsible for driving measurable growth across paid acquisition, email marketing, and marketing automation. This role supports full-funnel performance—from lead generation through retention—combining campaign execution with systems optimisation.
Key Responsibilities
- Paid Acquisition (Primary Focus)
- Plan, build and optimise Meta Ads campaigns (lead gen, e-commerce, local service, etc.)
- Manage campaign budgets and performance against CPL/CPA targets
- Conduct structured A/B testing (creative, audiences, landing pages)
- Monitor and improve ROAS, CTR, CPC and conversion rates
- Implement and troubleshoot tracking (Meta Pixel, CAPI, GA4, GTM where required)
- Produce clear, insight-driven performance reports
- Build and manage automated email flows (welcome, nurture, abandoned cart, re-engagement)
- Segment audiences based on behaviour and funnel stage
- Optimise open rates, click rates and conversion performance
- Support campaign broadcasts and promotional calendars
- Maintain CRM hygiene and database health
- Marketing Automation & Systems
- Build and maintain automations using tools such as Zapier or Make
- Connect lead forms, CRM systems, ad platforms and email tools
- Identify bottlenecks in lead handling or attribution
- Improve reporting pipelines and data accuracy
- Support landing page optimisation and funnel improvements
- Growth & Strategy Support
- Contribute to testing roadmaps and scaling plans
- Identify new acquisition opportunities
- Support offer positioning and funnel structure improvements
- Collaborate with creative and wider team to improve performance
Candidate Attributes
- 2–3+ years paid social experience (Meta essential)
- Strong understanding of performance metrics and attribution
- Experience with email platforms (ActiveCampaign, Klaviyo, Mailchimp, etc.)
- Familiarity with automation tools (Zapier, Make, n8n, etc.)
- Analytical mindset with commercial awareness
About Sketch
Based in the heart of Birmingham, Sketch Creative is a dynamic and innovative digital marketing agency that specialises in helping businesses succeed online and beyond. We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!
NO RECRUITERS PLEASE. THANK YOU!
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