Demand Management Associate, UKI BTM (Business Transformation Management) (limited)

What You'll Do

The BTM MU Demand Manager orchestrates the local execution of the Regional BTM Demand Plan. This role requires a structured, proactive, and collaborative individual who can influence stakeholders and ensure strong execution of demand initiatives across the five sources of Demand: Sales, Marketing, Digital Hub Sales Development Executives, Partners, Customer Success Manager, and Services.

Key Responsibilities

• Pipeline Health & Governance
  Track and monitor new pipeline creation by sales motions and sources of demand
• Ensure sufficient pipeline coverage to support sales quota achievement
• Act as the guardian of pipeline quality
• Analyse pipeline movements and identify risks early to suggest mitigation plans
• Demand Planning & Execution
  Coordinate local demand generation and early‑stage pipeline progression activities
• Drive execution of the BTM demand plan across all sources of demand
• Review & adjust the demand plan throughout the year based on business needs
• Alignment & Continuous Improvement
  Ensure execution of regional and global demand programs
• Share and promote best practices across the organization
• Align closely with the SAP MU Demand Manager and other local Demand Managers to identify growth opportunities and support continuous improvement of demand processes

What You Bring

• Ability to influence and collaborate with multiple stakeholders
• Strong communication skills, able to convey clear messages, vision, and guidance
• Strong decision‑making, problem‑solving, and execution skills
• Experience with program planning or evaluating business development opportunities
• Experience working in a multicultural environment
• Advanced Excel skills
• Knowledge of the SAP portfolio and ecosystem is a strong plus
• Understanding of Cloud, SaaS/PaaS, and digital business models is a plus
• Fluency in English required

Who You Are

You are self‑driven, well organized, and enthusiastic with a can‑do attitude. You take ownership of your work, pay attention to detail, and consistently deliver high‑quality results on time. You enjoy working on meaningful and innovative projects, handle confidential information responsibly, and follow corporate policies and standards.

Equal Employment Opportunity Statement: SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Successful candidates may be required to undergo a background verification with an external vendor.

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