Media Strategist, Buyer

What to know

Helping to build and implement paid media campaigns that drive positive change in the world. As a Media Manager, you’ll be charged with leading the development and implementation of paid digital media strategies as well as managing the execution of paid media campaigns across clients ranging from charities and advocacy groups to major brands. You need to have a working knowledge of the main digital media platforms, and a passion for new placements and formats. You need to be analytical with exceptional attention to detail; switching seamlessly from pulling results for a client presentation to rolling up your sleeves to launch new creative is no big deal for you.

Google Ads, Facebook Business Manager, DSPs, audience targeting, self and managed service, data and measurement are a few examples of words you use on a regular basis. You will use your paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

The company

Blue State is the purpose‑driven creative and tech agency for brands and causes looking to inspire people to take action and drive real change. With clients including the UNHCR, Google, Amnesty International, UNICEF, Medicines Sans Frontiers (MSF) and Oxfam, Blue State cultivates and mobilises communities, raises money and influences policy, builds platforms, and transforms how organisations engage their most important people. Led by some of the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150+ employees in the US and London.

The team

As part of the Media team, you’ll work closely with a cross‑disciplinary group of Blue State employees on various projects. London is a small and close‑knit team, where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands and passionate advocacy and social change campaigns.

A day in the life

• Ensure successful accomplishment of client objectives through exemplary management and optimisation of media campaigns across multiple platforms (search, social, display, programmatic, video, mobile, etc.).
• Work collaboratively with other internal or external teams (i.e. Design, Analytics, Accounts, Communications, etc.) to produce campaigns, creative ideas, and develop innovation opportunities.
• Build and QA complex campaigns in line with our testing roadmap and content matrices.
• Participate in (and sometimes lead) client‑facing interactions related to media, from video calls to in‑person meetings and presentations.
• Advise clients on opportunities and tactical approaches in paid media that meet their organisational objectives.
• Drive innovation through keeping abreast of digital industry and target trends, stewarding and building relationships with media partners, and making test‑and‑learn recommendations for company and client specific use.

What we offer

• Unlimited time‑off (inclusive of sick, personal and vacation days)
• $1,000 annually in professional development funds (local equivalent)
• Fully subsidised health and dental insurance for employees (subject to tax)
• Generous pension match via salary sacrifice
• Generous paid holiday schedule
• Parental leave policy for up to 32.5 weeks of coverage at full pay, inclusive of all genders and supporting a range of family structures
• Group Income Protection (GIP)
• Group Life Assurance (GLA)
• Optional holiday travel insurance
• Pre‑tax season ticket loans
• Cycle to work (up to £2,000)
• Remote work flexibility

We approach in‑office working with a hybrid model, with presence in our office required at two days per week.

Some things we’re looking for

• 2–3 years experience in a hands‑on digital paid media activation role using a mix of digital channels (Social, Search, Programmatic, Video, etc.) – with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals.
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals, while following QA procedures.
• Working knowledge of top digital advertising self‑service platforms including Google Ads, Facebook Business Manager, Twitter Ads, Bing, and programmatic providers. Google Analytics knowledge is also a bonus.
• Ability to adapt to new situations, solve problems on the fly and communicate with those around you. Teamwork and scrappiness required.
• A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
• Empathy, communication, respect, and the ability to act as a role model at Blue State.

At Blue State, diversity is a necessity, not a nice‑to‑have. We encourage those from under‑represented communities — across ethnicities, genders, religious backgrounds, LGBTQIA+, immigration status, those with disabilities and people at all intersections — to apply for this role. Even if you don’t feel like your current skill set checks every box, if you’re committed to learning and doing work that matters we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the subject line: Accommodation Request to get started.

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