The EMEA Head of Marketing for Citi Private Bank is a strategic leadership role, pivotal in defining and driving the regional marketing strategy across Europe, the Middle East, and Africa, aligned to Citi Private Bank's global Private Bank marketing framework. This role involves evolving our marketing approach from an event-centric model to a comprehensive 360-degree strategy, interpreting global priorities to reflect regional market dynamics, client needs, and business objectives. As a key member of the EMEA Private Bank leadership ecosystem, the individual will act as a strategic partner to internal stakeholders, ensuring marketing is a proactive driver of client engagement, growth, and franchise strength across the region. This leader will ensure all marketing initiatives deliver a consistent, differentiated, and impactful experience for our Ultra-High-Net-Worth (UHNW) clients, shaping global priorities locally rather than merely executing them.
Responsibilities
- Define, lead, and implement the EMEA Private Bank marketing strategy, aligning with global objectives while ensuring local relevance and regulatory compliance.
- Transition the regional marketing function towards a robust 360-degree approach, encompassing strategic brand building, digital engagement, content marketing, client acquisition, and retention, alongside impactful events.
- Assess regional client segments, growth priorities, competitive dynamics, and market conditions to shape strategic focus.
- Interpret global brand, content, and campaign strategies to ensure relevance and effectiveness in EMEA markets, providing structured regional insights to inform ongoing global strategy evolution.
- Cultivate and maintain excellent relationships with senior business leaders, product teams, investment teams, and global coverage teams across EMEA to ensure marketing efforts are fully aligned with business and client goals.
- Drive client engagement strategies through bespoke experiences, data-driven insights, and innovative marketing programs that resonate with UHNW clients.
- Lead the EMEA Client Advisory Board in conjunction with the EMEA Region Head.
- Oversee the development and execution of thought leadership, differentiated content, and creative campaigns tailored to UHNW audiences across all channels (digital, traditional, events).
- Act as a visible front-person for the region at key events, comfortably engaging and conversing with clients and senior stakeholders.
- Ensure brand consistency, messaging coherence, and regional expression of the Citi Private Bank brand within global brand architecture.
- Ensure a consistent, premium, and differentiated client experience across markets, tailored to local nuances.
- Define regional strategic objectives in line with client behavior and coverage models, and oversee the deployment of campaigns, content, and platforms.
- Embed regulatory, legal, and risk considerations into regional strategy design and execution, collaborating closely with legal, compliance, and risk teams to ensure all marketing activities adhere to regional regulatory environments and internal policies.
- Implement robust processes for tracking and reporting marketing impact across key metrics, including client engagement, brand perception, and pipeline support, to refine strategy and demonstrate impact.
- Lead, mentor, and develop a high-performing EMEA marketing team, encouraging a culture of creativity, strategic thinking, and continuous improvement.
- Manage the regional marketing budget effectively, ensuring prudent allocation and maximizing ROI across all marketing initiatives.
Qualifications
- Demonstrated track record of developing and implementing comprehensive, 360-degree marketing strategies that have driven measurable business growth.
- Proven experience in leading and developing diverse marketing teams, guiding them towards broader marketing approaches.
- Expertise in strategic brand management, digital marketing, content strategy, client lifecycle management, events, and data-driven marketing.
- Strong understanding of UHNW client needs, values, and behaviors.
- A strong ability to forge partnerships with very senior stakeholders, internal teams, and external partners.
- Experience operating in a matrixed, regulated environment, delivering measurable results with a client-first mindset.
- Private banking or financial services experience preferred.
- Proficiency in additional languages is preferred.
Education
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- Master's degree (MBA) preferred.
Job Family Group:
Marketing
Job Family:
In-Business Marketing
Time Type:
Full time
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr