Marketing, Media Relations, VP, Based in London
The Media Relations Vice President will be a senior member of a global team. They will be focused on corporate media relations activity in EMEA & Asia Pacific in partnership with a network of external PR agencies across those regions. Media relations will encompass activity stemming from transactional news, key people news, fund and capital raise activity, thought leadership, product marketing campaigns and wider corporate communications strategy. Protecting the brand through crisis and issues management will also be expected.
Based in London, the role will work closely with corporate communications and marketing colleagues, helping to provide an integrated mar-comms approach, according to the region’s marketing strategy and to ensure alignment on global corporate messaging and campaigns.
Main Duties And Responsibilities
- Build a thorough understanding of the Nuveen business, with a strong understanding of all asset classes
- Help to develop and lead execution of earned media strategy activity across all focus regions
- Identify news opportunities and advise on how to communicate to media
- Ensure the implementation of and adherence to all procedures, including the media policy, key messages and media training
- Ensure news flow at Nuveen is communicated and covered in trade, financial and business press
- Leverage agency network to ensure press coverage in mainstream and local media
- Maintain contact programmes with media for key fund managers and spokespeople to maintain Nuveen’s direct relationships with key journalists and publications
- Planning of campaigns on key funds/assets (new and existing)
- Monitor upcoming features across key publications and ensure Nuveen commentary where possible
- Assist in development of new ideas for communicating intelligence and news
- Produce written material in the form of press releases, articles, speech writing, talking points, key messages and presentations
- Comprehensive reporting of media activity and analysis of key results
- Co-ordination and alignment with Nuveen corporate communications team
- Monitor key media and circulate relevant and important stories
Technical Skills & Qualifications Required
- Degree educated
- Experience working across the commercial real estate industry and financial service sector
- Cross border experience a benefit
- Collaborative and enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business
- Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
- Strong organisational skills
- Demonstrates diligence, analytical approach and works proactively to resolve issues
- Able to think independently and challenge in an appropriate manner
- Exhibits influencing skills
- Experience of working on a broad range of matters with a flexible attitude
- Comfortable operating in/with a multi-location and multi-national extended team
- Able to operate under time pressure
- Established relationships with journalists
- Proven ability to network within the business to ensure access to full information
- Demonstrable capability in planning and co-ordinating cross-border media communication
- Understanding of what makes ‘news’
- Established credentials in developing and implementing specific campaigns.
- Ability to multi-task
- Prepared to travel
Related Skills: Adaptability, Collaboration, Community Outreach, Content Development, Creative Thinking, Executive Presence, Media Relations, Press Releases, Public Relations, Relationship Management
Company Overview
Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.
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