Overview
Digital & Social Media Manager - Vice President at Citi. Role within the Communications team of Enterprise Services and Public Affairs to support reputation management and drive engagement on Citi’s social media and digital channels. You will work with senior leadership and partners throughout Global Communications and businesses, across functions, to support larger communications goals and content management, process management, measurement and social listening.
This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and strive to be energetic and maintain a good sense of humor.
What you’ll do
- In partnership with the Head of Digital Content and Social Media, develop and drive Citi’s social media and digital content strategy
- Work with the team to advance Citi’s core communications goals and objectives across social and digital channels
- Assist in development of content and/or content strategy to support core social media campaigns across corporate and executive channels
- Support content management on Citigroup.com, liaising between technology and communications, marketing or business stakeholders to make regular content updates, support core initiatives and execute campaigns on the website
- Act as a day-to-day lead for reputation management on social media, using social listening tools to identify trends and opportunities relevant to Citi and monitor key issues and conversations
- Coordinate content scheduling and publishing across corporate social channels using content management tools, partnering with internal stakeholders to identify overlaps and gaps across business units or initiatives
- Provide guidance and counsel on content distribution
- Work with stakeholders to create custom web experiences surrounding key events and activations, balancing new requests with existing priorities and firmwide initiatives
- Assist in sourcing and developing creative assets for optimal use and performance across channels, partnering with creative and media teams when needed
- Support digital and social media elements of live and virtual events in partnership with PR, production and digital teams
- Use metrics reports and monitoring to continually adapt and improve Citi’s social media and web presence
- Stay knowledgeable about new trends, best practices and opportunities in social/digital space, identifying white space and opportunities for Citi
- Maintain brand voice consistency across business units and activations
- Partner with Communications leadership and teams to inform and advise on ongoing work and opportunities
- Assess risk in business decisions, safeguarding Citi’s reputation and assets, driving compliance with applicable laws, rules and regulations, and escalating control issues with transparency
What we’ll need from you
- Knowledge of communications or marketing with significant responsibility, preferably in a large and complex organization
- Extensive knowledge of social media channels and platforms
- Ability to distill complex subject matter into easily understood digital content
- Aptitude for developing and shaping compelling content for internal and external audiences
- Ability to adapt content across social and digital channels
- Subject matter expertise in social media platforms and trends
- Strong grasp of social listening and social media issues management
- Experience interfacing with technical roles
- Knowledge of SEO and Generative SEO fundamentals
- Familiarity with content management tools such as Sprinklr
- General understanding of AI tools and their application in Communications
- Strong attention to detail
- Proven ability to implement initiatives and drive projects forward
- Strong written, verbal and interpersonal communications, including tact, diplomacy, and ability to influence senior executives
- Integrity, maturity, dependability and positive professional attitude
- Team player with ability to motivate others and work in a matrixed organization
- Excellent organizational and project management skills
- Experience delivering high-quality work in a fast-paced and dynamic environment
Education
- Bachelor’s degree in business management, communications, marketing or related field
Critical Competencies
- Oral Communication
- Written Communication
- Social Listening
- Content Strategy
- Measurement & Analytics
- Project Management
- Relationship Building
- Results Orientation
- Strategic Orientation
What we can offer you
We work hard to have a positive financial and social impact on the communities we serve. Citi puts employees first with best-in-class benefits to be well, live well and save well. London-based role with hybrid working (up to 2 days at home per week) and competitive base salary, plus benefits such as:
- Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
- Discretionary annual performance-related bonus
- Private medical insurance packages
- Employee Assistance Program and Pension Plan
- Paid Parental Leave
- Special discounts for employees, family and friends
- Access to learning and development resources
- Inclusive workplace culture that supports employees being their whole self
If Citi sounds like the right fit, apply to discover the true extent of your capabilities.
Job Family Group: Communications and External Relations
Job Family: Communications Management
Time Type: Full time
Employment type: Full-time
Job function: Marketing and Sales
Industries: Banking, Financial Services, and Investment Banking
EEO statement and accessibility information available on Citi’s site.
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