Denholm Associates has partnered with Building Relations PR, one of the UK's most exciting and niche public relations agencies, with offices in London, Surrey, and Edinburgh. Specialising in property, construction, and renewable energy, this growing agency works with a mix of large and upcoming housebuilders, estate agents, and other property and construction-related firms. Building Relations PR is committed to raising the profile of its clients both locally and nationally, with a strong focus on ESG (Environmental, Social, and Governance) principles and sustainability.
We seek an articulate, proactive, experienced Public Relations Director to help lead our dynamic Edinburgh office, reporting directly to the Managing Director in Scotland. The ideal candidate will be passionate about the property and construction sectors, strongly focusing on ESG (Environmental, Social, and Governance) principles and sustainability. A proven track record in managing comprehensive PR (and public affairs) campaigns, particularly within the property, construction, and renewable energy sectors, is essential. As a senior leader, you will oversee a talented team, manage a diverse portfolio of clients, and play a pivotal role in business development across Scotland.
Key Responsibilities
Client Management:
- Oversee a portfolio of clients' PR accounts, ensuring the delivery of strategic and effective campaigns that align with ESG and sustainability goals.
- Provide expert counsel to clients, aiding in developing their PR and broader marketing strategies, focusing on property, construction, renewable energy, and sustainable practices.
- Proactively develop and pitch compelling news angles, stories, and press releases to various media outlets, including newspapers, magazines, radio, television, and online platforms.
Media Relations:
- Cultivate and maintain strong relationships with key media contacts to maximise brand presence across multiple channels.
- Serve as the company's spokesperson, confidently representing Building Relations during interviews, press conferences, and public events.
- Lead, mentor, and develop a team of PR professionals, fostering a collaborative and high-performing work environment.
- Conduct in-house training sessions to enhance team capabilities and ensure the adoption of best practices.
Business Development:
- Collaborate with the Managing Director to identify and pursue new business opportunities across Scotland, particularly within the property, construction, renewable energy, and public affairs sectors.
- Leverage your extensive network and industry knowledge to drive growth and expand the agency's client base.
- Proactively pursue business development opportunities through active participation in industry events and networking forums.
Strategic Planning and Analysis:
- Develop and implement creative comprehensive public relations strategies and campaigns to promote clients' brands, products, and services, emphasising property, construction, ESG, and sustainability.
- Analyse PR coverage and key performance indicators, providing clients with insightful reports and recommendations for continuous improvement.
Qualifications and Experience:
- Proven experience as a Public Relations Director, Senior PR Manager, or similar senior role within an agency setting.
- Extensive knowledge of the property, construction, renewable energy, and public affairs sectors, with a strong network of industry contacts.
- Preference of agency experience and knowledge of managing teams and multiple clients, with a minimum of 8 years in this area.
- Exceptional communication and presentation skills, both verbal and written.
- Strong commercial acumen by presenting and reporting monthly financials to the Board of Directors.
- Demonstrated ability to manage multiple projects and client portfolios simultaneously.
- Proficient time management skills, effectively organising team workflows to consistently meet client needs.
- Strong copywriting and content creation skills, with a flair for creativity and strategic thinking.
- Experience in mentoring and leading teams, focusing on professional development and performance management.
- Robust understanding of the media landscape, including social media platforms and digital PR tools.
- Strong business development credentials and a proven track record in securing new clients.
- A solid understanding of ESG principles and sustainability practices.
What We Offer:
- A collaborative and supportive work environment within a niche, dynamic agency.
- Opportunities for professional growth and development.
- A unique opportunity to lead a business, shape its direction, and take an active role in daily operations.
- Competitive salary and attractive benefits package.
- The chance to work with high-profile clients in the property, construction, and renewable energy sectors UK wide and international.
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