About the job
We are a leading luxury niche fragrance brand seeking an experienced and creative Social Media Manager to lead and execute our social strategy across all platforms. You will play a pivotal role in driving brand awareness, growing and engaging our audience, and strengthening our digital presence globally.
Reporting to the Senior Brand Manager, you’ll be responsible for managing the brand’s social media calendar, overseeing content creation, guiding platform growth, and leading influencer collaborations and community engagement. You will also support wider brand initiatives and campaigns, ensuring our digital voice is consistent and compelling.
This is a strategic and hands-on role, working cross-functionally with creative, eCommerce, PR, and product teams to deliver engaging, high-performance content.
SOCIAL STRATEGY & CONTENT LEADERSHIP
- Own and implement the global social media strategy across platforms (Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube).
- Build and manage a robust content calendar aligned with brand and marketing priorities.
- Execute the social media calendar, managing day-to-day scheduling and publishing of content.
- Ensure timely and consistent delivery of high-quality, on-brand posts across all platforms.
- Set and deliver on key business KIPs for core social channels (Instagram & TikTok) with a focus on growing brand awareness, following and views.
- Oversee the creation of visuals, short-form video, and written content, guiding the creative process and briefing internal/external teams.
- Optimise content per platform and adjust based on performance and current trends.
- Plan and lead content shoots, providing direction and ensuring alignment with brand look and feel.
INFLUENCER MARKETING
- Assist in identifying and researching suitable influencer partners.
- Support product send-outs, gifting campaigns, and logistics.
- Maintain influencer tracking spreadsheets and help evaluate performance.
- Collaborate with the marketing team to brief influencers and ensure brand alignment.
COMMUNITY MANAGEMENT
- Manage social community interactions across platforms.
- Respond to messages and comments promptly to maintain engagement.
- Monitor sentiment and escalate any sensitive feedback to relevant teams
ADMIN & REPORTING
- Assist with administrative tasks such as raising POs and coordinating product send-outs.
- Help maintain stock levels and organise campaign logistics.
- Contribute to tracking engagement and content performance.
- Work alongside brand and creative teams to support wider marketing activity.
- Coordinate with internal teams and external partners for campaign planning and execution
Key Attributes
Organised, proactive, and detail-oriented
Strong communicator and confident collaborator
Creative eye and a deep understanding of digital storytelling
Comfortable managing multiple workstreams simultaneously
Analytical and results-focused
Knowledge of/experience
Skilled in shooting and editing short-form video content (Reels, TikTok)
Proficient in Canva or Adobe Photoshop
Knowledge of social media platforms and analytics tools
Familiarity with influencer marketing tools and campaign processes
Strong understanding of brand tone and aesthetics
Experience working within a fast-paced, creative environment
Experience
3-4 years’ experience in social media management, ideally in a beauty, lifestyle, or consumer brand
Experience executing content calendars and managing day-to-day publishing
Strong track record of platform growth and engagement
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