Acquisitions Marketing Lead
Base pay range
Acquisitions Marketing Lead (up to £50,000)
At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We're the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.
Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones - we help bring our audiences joy!
About the role
The Acquisitions Marketing Lead is a key role within the Customer Marketing and Subscriptions team, focused on driving profitable acquisitions within our Food group of brands, however may also be required to work across other brands. We are positioned to offer multi-format content and a best-in-class subscriber experience. The ideal candidate will have experience from a media brand with bundled print and digital subscriber products. This role requires a commercially minded individual who can work effectively across the Customer Marketing and editorial teams to align print and app acquisition campaigns. This is a fast-paced, results-oriented role at the heart of our subscriptions trading culture. You will work across our brands and across a matrix organisation to help deliver subscriptions growth.
In this role you will
- Develop and implement customer acquisition campaigns, working cross-functionally to achieve daily, weekly, and monthly trading and marketing KPIs
- Lead on creating subscriber segmentation and targeted value propositions to personalise marketing and drive acquisition
- Scope new marketing formats to test based on expertise and full-funnel knowledge; share learnings across Acquisition, CRM, CRO, and Social teams
- Manage budgets diligently with a CAC/LTV focus, making daily optimisations to improve ROI and deliver brand and commercial growth across all channels
- Partner closely with CRO and CRM teams to drive profitable acquisition
- Maintain the promotional calendar in Monday.com on a monthly and quarterly basis, planning at least six months ahead with flexibility to respond to market demand
- Test and optimise creative design and messaging in collaboration with creative, performance marketing (search & social), and cross-functional teams to execute testing plans and develop breakthrough ideas
- Analyse campaign effectiveness across multiple channels and geos, optimising performance to meet KPIs
- Support launch and expansion into new markets and channels using competitive and market intelligence
- Produce reports and presentations including daily pacing, tracking against plan, and insightful commentary with recommendations using tools such as Google Analytics and Tableau
- Manage invoices and administrative tasks within the acquisitions workflow, ensuring accurate financial processing
- Collaborate with Product and Tech stakeholders on acquisition customer journeys
- Support day-to-day team management and workload prioritisation
- Proactively contribute to team meetings, initiatives, and knowledge-sharing
Requirements
- Minimum 2 years of experience in managing subscriptions acquisitions marketing campaigns with a focus on both print and digital formats, such as apps
- Proven track record of profitable acquisitions growth
- Understanding of conversion rate optimisation and its role in driving subscriber growth, able to work with CRO teams effectively
- Understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
- Hands-on experience with GA4
- Able to translate campaign results into next best actions
- Ability to present complex information clearly and persuasively
- Innovative thinker with a passion for testing new ideas and strategies
- High level of accuracy and attention to detail in managing campaigns, budgets, and reports
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Benefits
- A relaxed working environment with regular socials including a summer festival
- Well-being initiatives and benefits, talks & workshops, Mental Health First Aiders & Champions
- 25 days holiday plus a day for your birthday. Office closure between Christmas and New Year
- Tailored training and development via in-house platform and LinkedIn Learning
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced family policies including paternity, adoption and surrogacy leave, plus pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- Modern office with collaborative spaces
Equal Opportunity
Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of sex, gender, pregnancy, maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We also support applications from those returning to work after a career break.
Immediate is a place where you can grow, be supported, and make a difference
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Book and Periodical Publishing
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