Senior Marketing Manager - FTC

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Senior Marketing Manager - FTC

Pet Drugs Online (PDOL) | Hybrid (3 days in office)

Pet Drugs Online is one of the UK's leading online pet pharmacies and retailers, helping pet owners access trusted medication, healthcare products, and everyday essentials quickly, safely, and conveniently. As part of the IVC Evidensia Group, Pet Drugs Online combines the agility of a growing ecommerce business with the strength and expertise of a leading veterinary care organisation.

At IVC Evidensia, we believe careers should be built without limits. Our people are supported to make more impact, access more career opportunities, and play an active role in their local and professional communities. Through investment in learning, innovation, and wellbeing, we create environments where our teams can grow in confidence, capability, and fulfilment at every stage of their career.

Our teams play a vital role in making pet healthcare more accessible through innovation, operational excellence, and outstanding customer experience.

Why This Role Matters

You’ll lead a team of six talented marketers and take ownership of some of our most important customer-facing channels, CRM, Loyalty, SEO and brand execution. From developing our new loyalty programme to shaping customer journeys based on behaviour and segmentation, your work will have a direct impact on how millions of pet owners discover, shop and engage with PDOL.

This is a hands‑on leadership role where you’ll balance strategy with delivery, empowering your team and driving measurable marketing success across the business.

What You’ll Be Doing

Lead, inspire and drive performance

• Manage a team of six across CRM, SEO and Loyalty, setting clear KPIs and guiding their development.
• Report performance to the Head of Marketing and Senior Leadership Team.

Own strategically important channels

• Shape and deliver the new PDOL Loyalty Scheme in partnership with our technology teams.
• Lead behavioural customer segmentation to create targeted, high‑impact journeys.
• Oversee CRM & SEO plans, ensuring activity is data‑driven and measurable.

Deliver integrated campaigns

• Manage the annual calendar of commercial and marketing campaigns.
• Work closely with Commercial, Ecommerce, Content, Customer Operations and UX/UI to deliver cohesive, on‑brand campaigns.
• Ensure all website content and UX aligns with campaign and brand standards.

Champion marketing excellence across the business

• Act as the go‑to marketing expert for sector trends, performance insights and campaign innovation.
• Lead marketing input into Commercial trading meetings.
• Monitor competitor activity and identify new opportunities for differentiation.

What We’re Looking For

• Significant experience in an integrated consumer‑facing marketing role (ecommerce experience essential).
• Strong capability in CRM, SEO, brand and social channels.
• Confident using GA4 and data insights to drive decisions.
• Excellent communicator with strong presentation skills.
• Organised, structured and able to juggle multiple priorities.
• Sharp commercial awareness and a love of problem‑solving.
• A collaborative team player who thrives in a fast‑paced environment.

What You’ll Love About Us

• A chance to influence major strategic programmes (loyalty, segmentation, brand evolution).
• The autonomy to shape how we engage customers across markets.
• A supportive, ambitious and pet‑obsessed team culture.
• Hybrid working with plenty of collaboration time in our Bristol office.

Ready to Lead Something Great?

If you’re passionate about using insight, creativity and leadership to shape the future of pet healthcare ecommerce, we’d love to hear from you.

Apply now and help us continue delivering an exceptional experience for pet owners everywhere.

At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long‑term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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