About the job
V&C are proud to be working with one of the UK’s fastest growing womenswear brands with a strong focus on sustainability.
Our client is looking for a dynamic and passionate Social Media Manager who will oversee implementing a clear and innovative social media strategy that makes their business stand out within the fashion industry. The ideal candidate should have strong knowledge of the latest social media campaigns, including TikTok and emerging platforms, as well as experience with established Meta channels. The candidate will also be responsible for content creation and leading the production of all social media content, including videos and livestreams.
Key Responsibilities:
- Produce social content aligned with brand guidelines, supporting campaigns, launches, and seasonal activities.
- Develop social media content for new brand and product launches.
- Create brand-building social content supporting charitable initiatives.
- Generate community-driven content targeted at specific audiences and channels to attract new customers.
- Schedule all content across social media channels such as Instagram, TikTok, and Facebook.
- Implement social commerce strategies to enhance sales via social media channels.
- Collaborate with the digital marketing team to produce targeted paid social content.
- Research and identify new social influencers and brand ambassadors.
- Create content briefs for paid influencer activities across all channels.
- Contribute ideas for social media content in planning sessions.
- Write engaging copy to drive engagement and strengthen brand presence.
- Provide monthly social media performance reports to management.
- Work with marketing on social activities for creative campaigns.
- Monitor social trends in fashion and related industries to produce reactive, viral content.
- Cultivate communities to grow loyalty and trust across social media platforms.
Key Characteristics
- Experience as a Social Media Manager in fashion or retail.
- Management and production experience across channels like Facebook, Instagram, TikTok, Pinterest.
- Passionate about fashion and industry trends.
- Proven ability to implement social media strategies for growth.
- Creative thinker capable of producing viral campaigns.
- Ability to analyze and present social media performance data.
- Proactive with a positive attitude and high motivation.
- Flexible to support wider business needs.
- Seeking professional growth and development.
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