tranScrip is a highly specialist pharmaceutical consultancy providing strategic expertise, therapeutic experience and operational excellence across the entire product lifecycle.
We design and deliver product development, regulatory, and commercialisation strategies to help bring life-changing therapies to patients faster. Our multidisciplinary team of physicians, scientists, and commercial professionals offers flexible, bespoke solutions to maximise product value and support clients globally.
The Senior Marketing Manager will provide leadership and strategic direction for marketing activities at tranScrip. This position is responsible for developing, implementing, and optimising a comprehensive marketing strategy that enhances tranScrip’s brand presence, drives business growth, and delivers measurable ROI across all campaigns and activities.
The role requires a balance of strategic insight, cross-functional coordination, and implementation, ensuring that marketing initiatives directly support business objectives and contribute to the company’s commercial success.
Strategic Leadership
- Work with CCO to develop and implement a comprehensive marketing strategy aligned with tranScrip’s commercial goals, growth plans, and corporate vision.
- Serve as the strategic marketing lead within the business, influencing key decisions through data-driven insights.
- Oversee the brand strategy and ensure consistent messaging and positioning across key channels.
- Partner with senior leadership to align marketing priorities with business development, service lines, and client engagement strategies.
Campaign and Programme Management
- Work with CCO in planning and execution of integrated, multichannel marketing campaigns, including thought leadership, digital, social, event-based, and partnership activities.
- Ensure all campaigns have clearly defined objectives, KPIs, and ROI tracking mechanisms, with robust post-campaign evaluation and reporting.
- Establish and manage systems for measuring marketing performance across all key channels (Google Analytics, CRM, email, social media, events).
Team Leadership and Collaboration
- Coordinate closely with senior management, Business Development, Business Units, and Operational teams to ensure marketing efforts support pipeline and revenue goals.
- Champion collaboration and ensure marketing activities are effectively integrated across departments.
Brand and Communications
- Support CCO to champion tranScrip’s brand identity, ensuring consistency of voice, visuals, and values across all communications.
- Oversee the creation of high-impact content, including thought leadership articles, social media, newsletters, and case studies.
- Enhance market visibility through strategic partnerships, sponsorships, events, and speaking opportunities.
- Ensure internal communications and employer brand initiatives reflect tranScrip’s values and support talent engagement.
Budget and External Partner Management
- Work with CCO and CFO to create and manage the marketing budget responsibly, ensuring efficient allocation of resources, monitoring Return on Investment and ensure transparent financial reporting.
- Own and manage relationships with external agencies, vendors, and service providers, ensuring alignment with tranScrip’s marketing objectives and high-quality delivery.
- Evaluate and select external partners to support creative, digital, media, and event delivery needs, ensuring maximum value and performance.
- Present regular performance reports and insights to the Executive Team, identifying opportunities for optimisation and growth.
Qualifications and Experience
- Minimum 5-10 years’ experience in marketing roles
- Life sciences or pharmaceutical industry experience
Location
- The Senior Marketing Manager will be office based for 3 days per week at the company’s Wokingham office, with the remaining days worked from home.
Values and Culture
- At tranScrip, we value innovation, integrity, and collaboration. The Senior Marketing Manager will embody these principles, acting as a brand ambassador and ensuring that every marketing initiative reflects our mission to accelerate the delivery of innovative therapies to patients.
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