Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 23/02/2024
A prestigious international law firm are seeking a Senior Marketing Manager to join one of their UK offices. This role involves leading a small team, to develop comprehensive go‑to‑market strategies, plans, and multi‑channel campaigns and projects. This role has a key focus on client relations, lead generation, and advising the firm on improving marketing effectiveness.
Responsibilities
- Providing guidance to partners and professionals on using modern marketing tactics to achieve growth objectives and raise brand positioning.
- Project manage on individual projects, and develop plans according to marketing data analysis.
- Identifying appropriate channel mix for each project or campaign, covering various platforms such as email, web, social media, SEO, advertising, events.
- Overseeing development of marketing content, from sales presentations web pages, event invitations and social media posts, ensuring consistency and effectiveness.
- Collaborating with internal teams and specialist agencies to ensure impactful communication and campaign execution.
- Managing virtual teams of specialists, including PR, Events, Design and Web, to ensure timely and budget‑conscious project delivery.
- Contributing innovative ideas and commercial insights to drive client demand and differentiate the firm’s brand in the market.
Candidate
- Previous experience working within a legal / professional services firm (10+ years).
- Strong stakeholder management skills are essential.
- Experience in working closely with business development professionals.
- Experience in managing other marketers – including managing development, leading virtual teams, briefings, managing suppliers and budgets.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high‑profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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