Conversion Rate Optimisation (CRO) Specialist – Account Director
We're on the lookout for an experienced Conversion Rate Optimisation (CRO) Specialist to become a key part of our talented and growing team. This role can be based from any of our offices in Stockton-on-Tees, Newcastle Upon Tyne, or Manchester City Centre. We're also open to UK-based remote working options for the right candidate, as long as you have the full right to work in the UK.
The CRO Account Director will be responsible for owning their client portfolio, leading and overseeing the implementation of their CRO strategies to support the growth and profitability of their client's business. They will drive excellence while maintaining a client‑first approach, ensuring strategies align with business objectives and deliver measurable impact. With a strong focus on performance, they will consistently drive improvements in website performance. Adaptability is key, as they will proactively respond to evolving client needs with a strategic mindset. Additionally, they will collaborate with internal teams to refine and enhance CRO methodologies, ensuring continuous optimisation and success.
Key Duties & Responsibilities
- Client Portfolio Relationship: Nurture and own the relationship of your portfolio of clients.
- Client Portfolio Retention: By utilising your relationship with your portfolio ensure client retention is at an all‑time high and best in class.
- Promote High Standards: The execution of CRO services must be of a high quality, ensuring all clients are serviced fully and efficiently and to the best of Visualsoft's ability at all times.
- Client Happiness: Measured by NPS and client retention levels. When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.
- Client Results: Continuously strive to produce the highest results for Visualsoft clients via CRO, taking full ownership and accountability for all results, implementing change where required to improve.
- CRO Strategy Ownership: Devise and own best‑in‑class CRO strategies for your portfolio of clients, ensuring positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios. Implement industry‑leading strategies, even first to market where beneficial.
Requirements
- Extensive proven experience on either agency or client‑side specialising in CRO.
- Proven expertise in external CRO platforms and tools, analytics, forecasting and measurement.
- Experience in building and executing CRO strategies, whether in‑house or for clients.
- Working to tight deadlines as a team and as an individual.
- Client‑facing experience at a senior level.
- Client meeting experience and proven strategy presentation skills.
- Analytical and data‑driven.
Desirable
- Experience in eCommerce.
- Experience in other digital media channels.
- Google Data Studio.
- Attribution.
- Google Tag Manager.
Benefits
- Competitive basic salary with great progression options.
- Unlimited paid holidays.
- Hybrid working.
- Medicash Cash Plan – covering medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy.
- Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources.
- Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly.
- A high‑performance MacBook.
- VS Perks – monthly treats such as Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat.
- Free breakfast, fruit, hot and cold drinks and protein shakes.
- Friday afternoon drinks to wind down for the weekend.
- Pension scheme.
- Cycle to work scheme.
- Discounts across our brands.
- Regular team social events.
- Training & development.
So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.
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Talent Hunter Referral Bounty – £250
Help us find the right talent to join our team, and get a handsome reward in return. If you know someone that could be an ideal candidate, refer them directly or ask them to include your details when they apply. If they land the job with us as a direct result of your referral, you get the bounty!
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.
We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.
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