Overview
The Digital Marketing & E-Commerce Trading Coordinator plays a key role in driving online revenue growth through effective digital marketing execution, site merchandising, and performance analysis in EMEA. The role involves cross-functional collaboration with marketing, merchandising, creative, and tech teams to ensure digital campaigns are executed flawlessly and the e-commerce platform delivers an engaging, conversion-focused experience.
Job responsibilities
- E-Commerce Trading: Assist in the daily management of the website, including homepage, landing pages, product listing pages, and promotions.
- E-Commerce Trading: Support the execution of the trading calendar, product drops, and seasonal campaigns to meet revenue targets.
- E-Commerce Trading: Collaborate with the global team to ensure product content, imagery, pricing, and categorisation are correct by country.
- E-Commerce Trading: Utilise analytics tools (e.g., GA4, Power BI & MicroStrategy) to monitor KPIs like conversion rate, AOV, and bounce rate.
- Digital Marketing: Coordinate the execution of email marketing campaigns including briefing, scheduling, segmentation, and reporting.
- Digital Marketing: Assist in managing paid media campaigns (Google Ads, Meta, TikTok, affiliates) with external agencies.
- Digital Marketing: Collaborate with the marketing team on influencer and social media campaigns to ensure alignment with trading priorities.
- Digital Marketing: Support SEO efforts through content optimisation, keyword tracking, and product descriptions.
- Digital Marketing: Help create campaign briefs and ensure brand consistency across all digital touchpoints.
- Reporting & Analysis: Regularly report on site and marketing performance to inform trading decisions.
- Reporting & Analysis: Analyse campaign effectiveness and recommend actionable improvements.
- Reporting & Analysis: Track customer acquisition and retention KPIs.
Profile
- 1-3 years' experience in digital marketing and/or e-commerce within the fashion, beauty, or retail industry.
- Strong analytical mindset and confident in working with data and building reports.
- Familiarity with digital marketing tools (Google Analytics, Klaviyo, Meta Ads Manager, Google Ads).
- A keen eye for fashion trends and visual merchandising.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Highly organised with excellent attention to detail and time management skills.
- Able to thrive in a fast-paced, deadline-driven environment.
- A team player with great communication skills and a positive, proactive attitude.
Seniority level
Employment type
Job function
Industries
- Retail Apparel and Fashion
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