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Via. are partnering with a pioneerin the Food and Beverage world with a reputation for bold ideas, vibrant branding, and a commitment to delivering exceptional customer experiences. They are looking for a dynamic Regional Field Sales Manager to take a leading role in shaping the commercial strategy across London and the South Coast. You’ll build and manage a high-performing sales team, foster strong relationships with On-Trade customers, and deliver outstanding results that elevate our brand presence.
This is an exciting opportunity for a proven sales leader to bring fresh ideas, drive engagement, and make a real impact in a collaborative, people-first environment.
Key Responsibilities
- Develop and deliver a regional strategy to achieve business KPIs.
- Manage budgets effectively to support growth and profitability.
- Lead, motivate, and develop a high-performing sales team.
- Build and maintain strong relationships with key accounts.
- Ensure clear and timely communication with customers and stakeholders.
- Support sales team members during trade days with hands-on leadership.
- Track and report on sales performance, providing actionable insights.
- Oversee activations across On-Trade channels to maximise brand visibility.
- Stay up to date with industry trends and opportunities.
- Attend bi-weekly meetings at the London office.
What We’re Looking For
- Proven experience in On-Trade leadership roles.
- A strong track record of managing and developing successful sales teams.
- Excellent communication, negotiation, and interpersonal skills.
- Commercially driven with the ability to manage multiple priorities.
- Strong problem-solving skills and sound decision-making ability.
- Self-motivated with the ability to work independently and collaboratively.
- Passion for the drinks industry and alignment with brand values
Desirable Experience
- Experience creating and implementing innovative sales processes.
- Familiarity with emerging trends in the beverage industry.
- Experience in leadership, coaching, or mentoring.
Experience & Education
- 8+ years’ relevant experience in sales management, ideally in the On-Trade sector.
- Undergraduate degree preferred, but not essential.
What’s on Offer
- £60,000 – £68,000 annual salary.
- Discretionary bonus opportunities.
- Private healthcare coverage.
- Company pension plan.
- Life Assurance (x3) and Group Income Protection.
- Regular social events and team lunches
Seniority level
Seniority level
Mid-Senior level
Employment type
Job function
Job function
Sales and Business DevelopmentIndustries
Technology, Information and Internet
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