Channel Marketing Manager (German speaker)
Location: Reading (Hybrid, 1 day a week in the office)
Responsibilities
- Procure and assimilate consumer behaviour into insights within the context of the sub‑region and consumer profiles to drive unified sell‑thru plans
- Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell‑thru
- Anticipate and discover competitor’s activities, and adjust retail marketing programs to counter
- Work with subsidiaries to analyse the partner’s existing marketing capabilities in order to recognise and execute on specific local needs
- Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends
- Gather and synthesize data from retailer partners, Microsoft, and industry resources to form actionable learnings and tactics
- Work with subsidiaries to help create medium and long‑term execution plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons
- Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support
- Drive creation and review of key ROB processes within the sub‑region
- Drive local alignment to WW seasonal planning guidelines that deliver readiness and execution in market
- Drive subsidiary execution and seamless integration between Category, Sales & Retail Services
- Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with corporate guidance and aligns any required changes with corporate Channel Marketing
- Provide product and marketing expertise while optimizing for the subsidiaries’ objectives in order to increase partner trust in the Company
- Translate category management plans for subsidiaries, and coordinate marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labour & training, and Digital) to drive successful execution of retail programs, training, promotions, and events
- Use results of analysis to learn from execution success and failures and share this with subsidiaries
- Maintain budgets and maximise ROI with subsidiaries
- Demonstrate creativity and entrepreneurial behaviour while staying on strategy
- Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital
- Collaborate with Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products
- Provide direct and indirect leadership with outcomes
- Influence across boundaries
- Impact and influence without authority
- Effectively communicate the business strategy, describe and hold the team accountable to key goals
Ideal Candidate Background
What is the ideal background of a candidate for this role?
Key Experiences, Skills and Knowledge
- Experience in Retail/Channel Marketing/Retail Sales
- Proven success at marketing and execution planning – particularly with Consumer Technology products
- Forward looking and strategic thinking
- Leading and thriving in ambiguity
- Strong coach and teacher of others
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing
Industries
Marketing Services
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