Marketing Manager - Northern Europe (12 Month FTC)
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.
About The Role
We're looking for a Marketing Manager to join us on a 12 Month Maternity cover FTC. In this role, you will create and implement an impactful off & online retail focused marketing strategy, pivoting around changing customer habits and ensuring alignment with the overarching business commercial goals.
You will be responsible for DACH (Germany, Austria, Switzerland) markets within Northern Europe, and act as the brand guardian for the business and inspire the wider marketing, VM, PR, Commercial & Global team.
As our Marketing Manager you will:
- Gain and communicate a clear understanding of the markets and customer profiles for Northern Europe, DACH. You will use retailer and market insight to develop retailer-specific objectives & plans tailored to each phase (seed, tease, launch and sustain) with a clear focus on customer acquisition & conversion.
- In collaboration with PR, VM, Commercial, Retailer + .com & Retail, build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives.
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & growing our core franchise.
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments.
- For new and existing markets, work with local partners to identify partnership opportunities to drive brand awareness and customer acquisition.
Lead The Planning and Launch Of New Retailers & Market Launches
- Shape and deliver new retailer launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial, Retailer.com and Retail teams tailored to retailers/market needs on time, on target and within budget.
- For new Market/retailer launches ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness.
Processes and Budget Planning
- Support in establishing clear processes within the EMEA team to ensure a 'world class' delivery is achieved across the region, particularly focusing on cross functional & regional collaboration.
- Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
- Drive the maintenance of the North Europe marketing calendar, feeding back to Global Marketing on regional nuances and opportunities for your markets.
- Drive the creation and actualisation of the regional marketing budget as well as oversee forecasting of future marketing activities in line with regional sales targets.
Collaborative, Proactive & Team Spirited
- Build exceptional relationships with the retailers' marketing and PR teams, to ensure the best possible collaboration and execution of marketing activity.
- Build collaborative relationships with all internal functions, retail partners and key business stakeholders.
- Oversee the delivery of the key priorities of the North Europe Assistant Marketing Managers, providing guidance, support and regular feedback.
- Set realistic and achievable objectives via the appraisal process, and regular 121s and team meetings.
- Ensure report(s) has full ownership for the development, planning and execution of marketing activities in a defined set of retailers.
About You
- Must be open to travel within Europe (where applicable).
- Sufficient Marketing experience gained within beauty or retail and experience working with European retailers.
- Experienced in devising and implementing strategic plans with creative flair.
- Excellent digital & online marketing skills.
- Excellent leadership, team management and communication skills.
- Experience of budget and P&L management.
- Have the ability to work under pressure and meet deadlines in a timely manner.
- Have a flexible, open minded and professional attitude.
- Structured and organised.
- Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We're a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
Seniority level
Mid-Senior level
Employment type
Temporary
Job function
Marketing
Industries
Technology, Information and Internet
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