Uxbridge – Office Based
About the role:
The Programmatic Media Specialist will be responsible for the planning, activation, optimisation, and performance of BYD UK’s programmatic display, video, and connected TV activity.
Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.
Key Responsibilities:
Programmatic Planning & Activation.
- Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
- Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
- Translate brand and performance objectives into clear programmatic strategies.
- Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
Optimisation & Performance.
- Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
- Analyse performance data to identify insights and optimisation opportunities.
- Own pacing, budget control, and delivery across campaigns.
Audience, Data & Measurement.
- Build and activate first-party, third-party, contextual, and geo-based audiences.
- Support testing frameworks across formats, audiences, and creative.
- Work with analytics partners to ensure accurate tracking and measurement.
Creative & Collaboration.
- Collaborate with Brand, PR, and Commercial teams on launches and always-on activity.
- Coordinate with media owners and partners where required.
Ideal Candidate profile:
Essential:
- 3–5+ years’ experience managing programmatic media campaigns.
- Hands-on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast.
- Strong understanding of full-funnel programmatic media.
- Strong analytical skills with advanced Excel / Google Sheets proficiency.
- Understanding of tagging and Google Analytics.
Desirable:
- Experience in automotive or high-consideration categories.
- Exposure to CTV and premium video environments.
- Experience supporting large-scale brand or ATL campaigns.
Benefits:
- Performance and experience-based competitive remuneration
- Scottish Widow workplace pension
- 25 days paid holidays + public holidays
- Department & company wide teambuilding events.
An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
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