Golf and Leisure Sales Executive: premium Resort
Salary: GBP 35,000+
Location: Hertfordshire
Role
I am looking to speak to a confident, results-driven Sales Executive to grow membership and event revenue across Golf, Leisure, Academy and Racquets. You'll lead the full sales cycle from first enquiry to signed agreement while delivering a first-class experience that reflects the quality of our brand.
This is the perfect opportunity for a motivated sales professional who thrives in a premium leisure or hospitality environment and loves turning great conversations into long-term relationships.
Key Responsibilities
- Hit and exceed sales targets across all membership categories (monthly, quarterly and annual).
- Drive new enquiries through proactive outreach, referrals, networking events and site tours.
- Present membership options with confidence, handle objections effectively and close with professionalism.
- Support renewals, upgrades and retention activity when required, ensuring a smooth transition for members.
- Grow group golf and small society bookings (typically under 30 players) through proactive outreach and relationship-building.
- Promote and sell corporate access to the Golf Academy, Leisure facilities and Racquets offerings.
- Manage opportunities from first contact through to confirmed booking, with timely follow-up and clear, professional proposals.
- Maintain a disciplined, accurate CRM pipeline with clear deal stages, values and next actions.
- Track and progress all leads efficiently to ensure no opportunity slips through the cracks.
- Partner closely with Golf Operations, Academy, Leisure, Racquets and Front of House teams for seamless communication and delivery.
- Handle client feedback with care, resolving issues proactively and nurturing relationships for repeat business.
- Represent the club externally at networking events and partner meetings to enhance visibility and generate leads.
- Support broader sales and marketing initiatives to drive brand awareness and inbound enquiries.
- Keep all sales documentation organised, up to date and compliant with internal procedures.
- Ensure full adherence to GDPR, confidentiality, and health and safety standards.
About You
- Target-driven sales professional with a proven track record in achieving and exceeding goals.
- Confident in outbound sales: building relationships, managing pipelines, and closing deals in a premium setting.
- Experienced in using CRM systems (HubSpot or similar) and highly organised in managing leads and tasks.
- Strong communicator: articulate, persuasive and polished across phone, email and face-to-face interactions.
- Commercially minded and skilled at upselling and packaging value-led propositions.
- Background in golf, leisure, membership or corporate sales is advantageous, as is a local network.
- Flexible and adaptable, with the ability to work weekdays, weekends and bank holidays as needed.
For more information on exciting Leisure, Fitness and Attractions roles contact or call David Allen on
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