The Field Retail Manager is responsible for driving sales growth, ensuring exceptional client experiences, and strengthening the brand’s presence in the market. This role combines commercial leadership with a strong focus on people development and training. The successful candidate will inspire high-performing retail teams, build strong partnerships with retail stakeholders, and deliver impactful training that elevates brand knowledge and client engagement. This is a field-based role initially covering UK that requires travel up to 4 days per week. This role has the potential to expand to further EU countries.
Key Responsibilities
- Work with the Senior Commercial Manager to set yearly targets for each POS
- Develop and implement strategies to achieve and exceed national sales targets
- Monitor performance, analyse market trends, and identify growth opportunities
- Create and execute a total business sales and training strategy, as well as tailored per-location strategies
- Act as a key figure in establishing and strengthening the brand with retailer manager
- Lead, inspire, and develop store managers and retail teams to deliver excellence in client experience, selling, operations, and visual merchandising
- Adapt leadership and coaching styles to suit varying levels of team experience
- Champion a collaborative, inclusive, and diverse workplace culture aligned with brand values
- Inspire teams with drive, tenacity, and ambition to achieve and exceed targets
- Build a robust internal talent pipeline through succession planning and development
Training & Development
- Deliver and oversee training programs, including brand inductions, product launches, customer journey, and advanced selling techniques
- Conduct training across formats — from one-to-one sessions to large group workshops
- Partner with retail management to ensure consistent standards of excellence across all stores
- Promote a culture of continuous learning, improvement, and innovation
Brand & Client Experience
- Ensure delivery of an exceptional luxury client experience across all retail locations
- Support and oversee exclusive brand events and activations
- Champion initiatives that drive client development and enhance brand positioning
Experience & Skills Required
- Minimum of 3 years’ experience as an established Area or Regional Manager within the luxury retail sector
- Proven track record in successfully opening POS or leading market entry initiatives
- Commercially astute, results-driven, and operationally hands-on
- Demonstrated success in remote team management
- Strong experience delivering training at all levels, from individual coaching to large-scale workshops
- Excellent communication, leadership, and interpersonal skills
- In-depth understanding of the niche perfume and luxury retail market
- Additional language(s) a bonus (French, Spanish, German, Italian)
Personal Attributes
- Strategic thinker with a results-oriented mindset
- Ability to work autonomously and highly organised
- Inspiring leader with the ability to motivate and energise teams
- Resilient, adaptable, and confident in driving change
- Passionate about luxury retail, client engagement, and brand storytelling
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