Job Details
Job title: Business Development Manager (BDM) - Wholesale
Location: 8-12 York Gate, 100 Marylebone Road, London, NW1 5DX
Job type: Full time - Hybrid
Start date: TBC
Salary: TBD (negotiable dependent upon experience)
An excellent opportunity for an enthusiastic and hardworking Business Development Manager to join a growing financial services firm. The role will require the candidate to have at least x years' experience in a wealth management firm, to provide support to our London office.
The Role
This is a proactive BDM role focused on winning new business from financial advisers, wealth managers and discretionary investment managers. You will be responsible for proactively identifying and converting new opportunities, forming relationships with wealth managers, adviser firms and driving asset growth onto the platform and wider Credo proposition.
The role is focused on Business Development, combining:
- Face-to-face adviser meetings
- Telephone and virtual engagement
- Hybrid sales activity
You will be supported closely in the early stages, with joint meetings (two-person approach) common—particularly for platform‑led conversations—before transitioning into a more autonomous role as you build traction.
Key Responsibilities
- Proactively generate new business opportunities within the adviser and wealth manager market
- Conduct regular face-to-face meetings with advisers across the UK
- Build and execute a targeted business development plan for your region
- Deliver high-quality sales meetings (both individual and joint meetings with senior colleagues)
- Convert pipeline opportunities into funded assets on platform and DFM solutions
- Use CRM (including SaleForce), data tools and AI to manage pipeline and track activity
- Work collaboratively with internal specialists and technical teams where required
- Provide market feedback and insight to support ongoing proposition development
Sales Model
- BDMs focus on originating and closing new opportunities
- Once business is onboarded, relationships are transitioned to an experienced relationship / account management team
- Clear "pass the baton" model, allowing you to stay focused on growth and new client acquisition and not get 'bogged down' with general queries from existing clients
Candidate Profile
- Proven experience selling to financial advisers within the UK intermediary market
- Background ideally from platform, DFM, MPS or wider asset management
- Existing adviser and wealth manager relationships and ability to open doors
- Strong preference for field-based BDM experience, though high-quality hybrid/telephony BDMs looking to step up will be considered
- Highly motivated, proactive and commercially driven
- Strong interpersonal and presentation skills
- Resilient, self‑starting and "go-getter" mentality
Proposition & Market Positioning
- Full-service offering: platform, MPS, DFM, funds and structured products
- Strong emphasis on investment performance and flexibility
- Ability to support advisers across a wide range of asset classes
- Recent onboarding success (c. £220m inflows) highlights pace and scale of opportunity
The existing working arrangements allow employees to work from home up to 4 days per week; in principle the employee needs to be ready for a full‑time return to office if required.
Candidates must be based and eligible to work in the UK by the start of their employment.
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