Purpose:
The National Accounts Sales Manager – Dealers is responsible for managing, developing, and accelerating growth within Kinetico UK’s national dealer network. This role focuses on strengthening strategic partnerships, improving commercial performance, and supporting dealer partners to maximise sales through both Kinetico-generated leads and their own customer acquisition activities.
The role will champion a data-led, relationship-driven approach to account management, ensuring dealer partners are equipped, engaged, and aligned to deliver sustainable growth. A strong understanding of the challenges faced by small to medium-sized businesses is critical to building trust, driving performance, and embedding long-term, mutually beneficial partnerships.
Key Areas of Responsibility:
Dealer Network Strategy & Leadership
- Deliver the dealer channel strategy in line with Kinetico UK’s residential growth objectives.
- Own and manage key national dealer relationships, ensuring high engagement and alignment.
- Develop and implement joint business plans to drive growth, market penetration, and performance.
- Set clear expectations, KPIs, and performance standards across the dealer network.
- Provide regular performance insights and strategic recommendations to the Head of Residential Sales.
Dealer Performance & Revenue Growth
- Drive revenue growth across the dealer network through structured account management and performance tracking.
- Maximise conversion of Kinetico-generated leads within dealer territories.
- Support dealers in increasing their own sales generation and closing effectiveness.
- Identify underperforming accounts and implement targeted improvement plans.
- Ensure dealer activity aligns with Kinetico’s commercial strategy and growth targets.
Data-Driven Account Management
- Monitor dealer performance using key metrics such as lead conversion, revenue, pipeline, and activity levels.
- Use data and insights to identify trends, opportunities, and areas for improvement.
- Conduct regular performance reviews with dealer partners, providing clear, actionable recommendations.
- Leverage CRM (Salesforce) and reporting tools to track performance and optimise outcomes.
- Drive accountability through structured reporting, forecasting, and follow-up.
Dealer Capability & Business Development
- Support dealers in developing their sales capability, processes, and commercial approach.
- Share best practices across the network to improve conversion, customer engagement, and growth.
- Provide coaching and guidance on lead management, pipeline discipline, and closing techniques.
- Collaborate with Technical Support & Training teams to ensure dealers are fully equipped with product and technical knowledge.
- Identify capability gaps and implement targeted development initiatives.
Customer Experience & Brand Standards
- Ensure dealer partners consistently deliver a premium customer experience aligned with Kinetico’s brand values.
- Monitor customer feedback, complaints, and service quality, implementing corrective actions where required.
- Promote consistent standards in customer engagement, sales approach, and brand representation.
- Embed a customer-first mindset across the dealer network.
Collaboration & Cross-Functional Alignment
- Work closely with Marketing to optimise lead generation, allocation, and campaign effectiveness.
- Partner with Customer Service teams to ensure seamless lead handover and follow-up.
- Collaborate with Service and Technical teams to support dealer success and resolve issues.
- Act as the voice of the dealer network internally, providing insights to support continuous improvement.
Continuous Improvement & Network Development
- Identify opportunities to enhance dealer network performance, structure, and geographic coverage.
- Support onboarding and integration of new dealer partners where required.
- Drive initiatives to improve efficiency, profitability, and scalability of the dealer channel.
- Continuously refine account management strategies to maximise effectiveness and growth.
Key Competencies:
· Account Management Excellence – strong ability to manage, grow, and develop strategic dealer relationships.
· Commercial Acumen – focused on revenue growth, profitability, and performance optimisation.
· Empathy & Relationship Building – understands SME challenges and builds trust-based partnerships.
· Data & Analytical Thinking – uses data to drive decisions, performance, and continuous improvement.
· Influence & Negotiation – able to drive performance and alignment without direct control.
· Customer Orientation – committed to delivering excellent customer outcomes through partners.
· Collaboration – effective cross-functional partner across sales, marketing, and service teams.
· Performance Management – disciplined in setting expectations, tracking progress, and driving accountability.
· Communication – clear, professional communicator across internal and external stakeholders.
· Adaptability – able to operate across diverse dealer environments and market conditions.
Qualifications and Experience:
Education
- Degree (or equivalent) in Business, Sales, Marketing, or related discipline (desirable but not essential).
Professional Experience
- Proven experience (5+ years preferred) in key account management, national accounts, or dealer network management.
- Demonstrated success driving revenue growth through indirect sales channels or partner networks.
- Experience working with or supporting small to medium-sized businesses.
- Strong track record of building and maintaining long-term commercial relationships.
- Experience using performance data and KPIs to drive account growth and improvement.
- Experience collaborating with marketing, service, and operational teams.
Technical Skills
- Proficiency in CRM systems (Salesforce preferred) and Microsoft Office.
- Strong analytical capability with the ability to interpret sales performance data and trends.
- Understanding of sales processes, pipeline management, and lead conversion strategies.
Additional Assets
- Experience within water treatment, home improvement, or related industries (advantageous).
- Full UK driving licence and willingness to travel nationally.
- Experience managing dealer, franchise, or distributor networks (highly advantageous).
Organisational Context:
The National Accounts Sales Manager – Dealers is a key role within Kinetico UK’s Residential Sales structure, responsible for driving performance and growth across the national dealer network. Reporting to the Head of Residential Sales, the role ensures dealer partners are fully supported, aligned, and equipped to deliver strong commercial outcomes and exceptional customer experiences.
Working closely with Sales, Marketing, Customer Service, and Technical teams, the role acts as a critical link between Kinetico and its dealer network, supporting sustainable growth, strengthening partnerships, and maximising the effectiveness of the indirect sales channel.