Business Development Manager-Smart Electrical

About the job

Company Description

WisuAlarm Technology UK & Ireland, a subsidiary of Dahua Technology, is based in Maidenhead, Berkshire, and specializes in delivering innovative fire protection products and solutions. With a focus on leveraging advanced technologies like video analysis, cloud computing, and IoT, WisuAlarm provides cutting-edge fire safety systems. The company collaborates with local authorities, specifiers, distributors, and installers to deliver reliable fire safety solutions tailored to diverse business needs. WisuAlarm’s products meet and exceed rigorous standards, including BSI, CE, and UKCPA, ensuring safety and effectiveness in every installation.

About the Role

We’re looking for a highly driven Business Development Manager to lead the UK expansion of our smart electrical product range (Smart MCB / RCBO / energy solutions).

This is a rare opportunity to build a new category from the ground up in a traditional industry undergoing rapid transformation.

If you enjoy opening new markets, building partnerships, and making a real commercial impact — this role is for you.

What You’ll Be Doing

• Drive new business across the UK electrical market
• Build relationships with wholesalers, installers, and contractors
• Develop and manage distribution partners
• Identify and close key projects (residential, commercial, energy solutions)
• Work closely with internal teams on product positioning and GTM strategy
• Represent the brand at industry events and customer meetings

What We’re Looking For

• Proven B2B sales experience in:
• Electrical products (MCB / RCBO / distribution systems), or
• Smart home / energy / EV / solar sectors
• Strong network within UK electrical wholesalers or contractor ecosystem
• A proactive, entrepreneurial mindset — comfortable building from scratch
• Excellent communication and commercial skills

· Why Join Us

• Backed by a global technology group (Dahua Technology)
• Opportunity to shape and lead a new business line in the UK
• High autonomy and fast decision-making environment
• Competitive salary + performance bonus