Head of Sales & Marketing
Our client is a growing leader in the water treatment industry, specialising in innovative electric water softening solutions designed for merchants, distributors, and retail partners. They are continuing to expand and are looking for a dynamic, commercially driven Head of Sales & Marketing to take their growth to the next level.
The Role
As Head of Sales & Marketing, you will take full ownership of our commercial strategy and lead a high-performing team across sales, business development, and marketing. You’ll shape the long-term direction, build strong channel partnerships, and ensure our electric water softener products become the preferred choice across merchants, distributors, and retail markets.
This is a high-impact, senior role ideal for someone who loves leading teams, crafting strategy, and driving real commercial results.
Key Responsibilities
Leadership & Strategy
- Lead, inspire, and develop the Sales & Marketing team to deliver sustainable growth.
- Own and deliver the overall commercial strategy for merchant, distributor, and retail channels.
- Identify new market opportunities and shape the roadmap for future product and channel expansion.
Sales & Commercial Management
- Manage the full sales pipeline: forecasting, performance tracking, and improving conversion.
- Build and maintain strong senior-level relationships across key partners and accounts.
- Monitor competitor activity and market trends to ensure we stay ahead.
- Support the team in securing new business, negotiating partnerships, and upselling across channels.
Marketing & Brand Growth
- Work in partnership with the Marketing Team to ensure delivery against new business acquisition and sales conversation targets.
- Evolve the E-Commerce model asper identified opportunities.
Growth & Performance
- Drive year-on-year revenue growth through effective planning and execution.
- Develop KPIs and metrics to track success and continuously improve performance.
- Work closely with operations, IT, customer experience, product, and leadership to ensure strong cross-functional collaboration.
About You
You’ll thrive in this role if you are:
- An experienced commercial leader with a strong track record in merchant, distributor, or retail channels.
- Passionate about growing markets, winning new business, and building long-term partnerships.
- Skilled in both sales strategy and hands-on execution.
- Confident leading teams and developing high-performing individuals.
- Strategic, analytical, and commercially minded, with excellent communication skills.