PUBLIC RELATIONS ACCOUNT MANAGER - Food & Drink
Our client is an dynamic PR agency with a creative approach. Specialising in traditional PR communications and influencer relations they help clients challenge perceptions and increase brand awareness for their range of exciting consumer brands that spans food & drink and hospitality sectors.
They are looking for a talented Account Manager, with a PR agency background in b2b and b2c who is smart and driven. Working as part of a creative family the role is perfect for someone who is keen to get stuck in and play an integral part in this agency’s continued success.
Role and Responsibilities…
- Produce client plans using insights as well as a solid industry understanding based on your client’s business and marketplace
- Ensure you have solid media contacts across a variety of b2b and b2c titles and build a clear understanding of their requirements, developing rapport with key influencers and mid-level press contacts
- Input creative ideas into feature plans, continue to achieve appropriate feature coverage and learn to place case studies in the media
- Provide regular, accurate and concise progress reports back to your client
- Plan, coordinate and execute assigned elements of your clients PR plan (e.g. launches, press trip) to a high standard, adhering to deadlines and budgets.
- Ensure you are the client’s day-to-day point of contact to cement a strong relationship
- Attend all client meetings and conference calls; offer up ideas and insight
- Work closely with your ASD on new business goals and make appropriate suggestions
- Oversee events, including planning, team management, budgeting, execution and analysis
- Keep your team updated on the progress work and provide assistance to your junior team
Skills and Experience…
- Excellent writing skills and experience of working on multi-layered brand campaigns, news generation as well as running press office/s
- Have a passion for media relations - with proven media contacts
- Experience of drafting consumer media strategies and sell-in plans - managing sell-ins
- Experience of working and briefing talent/ influencers teamed with an understanding of marketing channels
- A keen interest in current affairs and able to take an educated point of view on news stories that relevant to your clients
- A proactive, positive and confident approach to problem solving
- Demonstrate creative thinking to identify ideas, trends and newsjacking opportunities – enjoy contributing to brainstorms
- The desire to understand the business and build strong commercial awareness
- Strong IT skills - Microsoft Outlook, Word, Excel and Powerpoint