Overview
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers.
Role
Senior Digital Director is an experienced individual contributor responsible for prospecting and closing large sales in GumGum’s Market Leading Contextual, Creative and Attention Advertising platform. Reporting to the Group Digital Director, this role develops key relationships within large and mid-size agencies with regular expert guidance on client calls. It requires the ability to work autonomously while being supported by a cross-functional pre-sales team.
Senior Digital Directors are experienced sellers with deep knowledge of the online media landscape, the advertising community, and a proven track record of driving revenue growth. With 6+ years of digital media experience, they leverage GumGum’s industry-leading products to develop strategic solutions that meet client objectives and maximize sales opportunities.
This role requires strong sales acumen, independent judgment, and the ability to navigate complex client needs. Senior Digital Directors proactively identify high-value opportunities, build lasting client relationships, and consistently exceed revenue targets by presenting tailored solutions.
Responsibilities
- Drive revenue for UK agencies - responsible for a book of business, driving revenue and new business across large to mid-sized agencies in the UK
- Upsell current clients in current and new products - provide market insight into GumGum offerings by generating sales specifically from key brands and agencies
- Sales prospecting and hunting - generate a high volume of sales-related activity including cold calling, presentations, RFPs, and innovative sales solutions
- Relationship development - cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and align GumGum solutions with their marketing goals
- Translate client insight to internal product team - provide feedback on how to best service clients’ needs
- Ownership and contribution - take ownership of your role and designated area, actively contributing solutions to support the team’s goals
- Relationship building - leverage an existing network across the media industry including clients, agencies, and other media owners
- Strategic partnership - act as a trusted advisor and deputy to your manager, serving as a sounding board for ideas and strategies
- Key stakeholder - establish yourself as a key stakeholder within the business
- Internal collaboration - work with an Account Manager, Client Strategists, Programmatic Solutions Manager, and other internal teams to ensure sold proposals are implemented and aligned with client expectations
Qualifications / Skills
- Ideally 6+ years of selling experience in digital advertising sales
- Experience managing a large book of business
- Strong selling experience with a track record of hitting or exceeding sales targets, demonstrated with a list of brand and agency contacts
- Programmatic experience preferred
- Confident and innovative use of AI to support efficient working
- Outgoing and able to build and maintain/grow client relationships at all levels (entertaining is required)
What We Offer
- Learn about our benefits and perks at gumgum.com/benefits. If you’d like additional information, your recruiter can share more specifics during the hiring process.
Awards
- Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
- 2024 Winner of 7 BuiltIn Awards on national, regional, and remote scales including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
- Ad Exchanger Programmatic Power Player 2022 and 2021
- CTO Hero Award of OTT.X 2023
- Digiday Media Awards Europe finalist 2022 and 2021
- Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
- Gold Award at the IAB Mixx Awards in Belgium for Best Use of Advertising Technology
- The Drum Award Digital Advertising: Game-changing Technology for Domino’s case study
GumGum is proud to be an equal opportunity employer. We believe in cultivating an environment where our team members can bring their authentic selves to work. We are committed to building a diverse, inclusive, and equitable workforce representative of the world around us, where all individuals are treated with respect and dignity. We act swiftly if this value is threatened and continually strive to advance representation.
Learn more about our DEIB programming at gumgum.com/deib.
Engagement and Social
Follow us on our socials.
Instagram: @gumgum and @dogsofgumgum
LinkedIn: GumGum
Tweet us: @gumgum
Facebook: GumGum
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