Overview
Blue State is a purpose‑driven creative and tech agency that helps brands and causes inspire action and drive real change. With clients such as the UNHCR, Google, Amnesty International, UNICEF, MSF, and Oxfam, we build platforms, raise funds, influence policy, and mobilise communities.
We’re hiring an Associate Director, Paid Media in our London team. In this role you will lead the design, execution, and optimisation of digital advertising campaigns across a diverse channel mix for leading charities, nonprofits, and corporate CSR programmes.
Responsibilities (Day in the Life)
- Translate clients’ strategic visions into media objectives and KPIs covering lead generation, fundraising, awareness, persuasion, and advocacy.
- Analyse ongoing and historical performance data, identify opportunities, make strategic recommendations and create reporting to drive optimisation.
- Develop a strong point of view on measurement, attribution, and conversion tracking and apply that to campaign management.
- Lead client‑facing interactions, acting as subject‑matter expert on media platforms.
- Plan, build, manage and optimise media campaigns across multiple platforms, overseeing teammates to ensure buying is efficient, effective, and compliant.
- Collaborate with planners, strategists, account directors, designers, and analysts to produce campaigns, creative ideas, audience recommendations, and experimental designs.
- Serve as an internal and external thought leader, keeping the team up‑to‑date with the latest digital media trends through media partnerships, R&D projects, blog posts, and panel participation.
Team & Environment
The Media team in London is small, close‑knit, and offers significant opportunities for growth and learning. We support personal development through a dedicated fund and encourage collaboration across disciplines.
We work in a hybrid model – in‑office presence is required two days per week. Remote work flexibility is available.
Benefits
- Unlimited time off (including sick, personal, and vacation days)
- $1,250 annual professional development fund (local equivalent)
- Fully subsidised health and dental insurance for employees (subject to tax)
- Generous pension match via salary sacrifice
- Generous paid holiday schedule
- Parental leave up to 32.5 weeks at full pay, inclusive of all genders and family structures
- Group Income Protection (GIP)
- Group Life Assurance (GLA)
- Optional holiday travel insurance
- Pre‑tax season ticket loans
- Cycle‑to‑work scheme up to £2,000
Qualifications
- 6–8 years of hands‑on paid media planning and buying across digital channels (social, search, display, video, audio, etc.)
- Proven experience translating business goals into media strategies and key performance indicators, and executing campaigns that deliver on those goals.
- Experience working with nonprofits, fundraising, and/or income‑generating paid media objectives.
- Ability to manage multiple clients and projects on time, within budget, and meeting performance goals.
- High proficiency with digital advertising platforms – mastery of paid social, paid search, and/or programmatic trading, plus Google Analytics and other measurement tools.
- Exceptional attention to detail in campaign setup, trafficking, QA, and reporting.
- Ability to adapt rapidly, solve problems on the fly, and communicate effectively.
- Passion for driving change, a sense of curiosity and a restlessness that challenges the status quo.
Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Business Development and Sales
- Industry: Advertising Services
Diversity & Inclusion
At Blue State, diversity is a necessity, not a nice‑to‑have. We encourage people from underrepresented communities—including women, people of colour, LGBTQIA+, immigrants, those with disabilities, and intersecting identities—to apply. Even if you don’t check every box, if the role aligns with your strengths, we want to hear from you.
Application Process
Blue State is committed to an inclusive and accessible application and interview process. If you need a reasonable accommodation for a disability, including AI tools during hiring, please contact recruitment@bluestate.co with the subject line "Accommodation Request".
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