Job Title: Regional Manager (Retail)
Reports to: Operations Manager UK
Location: England (Eastern and Southern region)
Role Purpose
The Regional Manager will be responsible for leading and managing the daily operational performance of our retail betting shops across a specific allocated region. Key focus will be on driving revenue growth, ensuring regulatory compliance, and delivering exceptional customer experience whilst leading and motivating a team of shop managers and retail colleagues. You will provide a direct link between your region and Senior Management supporting the achievement of core business objectives.
Key Responsibilities
- Effectively manage a portfolio of retail betting shops within your region to deliver on financial targets and key metrics on operational excellence and customer experience targets.
- Mentor, coach and support the development of Shop Managers to reach a high performance and lead their teams effectively.
- Oversee and monitor the use of Shopworks and accuracy of rotas to ensure optimum hours targets are met.
- Deal with escalated customer queries efficiently to reach a satisfactory resolution.
- Engage shops teams on regional strategies to maximize profitability, manage costs and drive effective implementation of promotions and new product offerings.
- Ensure full regulatory compliance with Gambling Commission regulations, Licensing Objectives and Company policies.
- Oversee the delivery of safe and responsible gambling practices in all retail locations.
- Analyse key performance data (KPIs) to make informed decisions on areas of improvement.
- Manage recruitment, onboarding, and succession planning within the region.
- Work closely with central cross‑functional teams (e.g. Compliance, Marketing, People, Risk) to embed ways of working and deliver operational efficiency.
- Adhere to all relevant Company Policies and Procedures and be confident to deal with poor performance and take the appropriate action.
Essential Skills & Experience
- Previous multi‑site management experience ideally within betting, gaming, retail or hospitality sectors.
- Strong leadership and people management skills with a track record of developing high‑performing teams.
- Excellent understanding of regulatory compliance and safer gambling responsibilities.
- Commercial acumen with experience of managing budgets, financials, and ability to analyse reports on business performance metrics.
- Excellent communication and stakeholder management skills.
- Full clean driving license and flexibility as frequent travel will be required.
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