Assistant Store Manager

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready‑to‑wear, shoes, bags, accessories and jewelry.

The Role

TOTEME is looking for an Assistant Store Manager to join our London Flagship store on Mount Street on a full‑time basis. In this role, you will support the Store Manager in leading the team, driving sales, and delivering an elevated client experience. As a brand ambassador, you will help cultivate a welcoming and inspiring in‑store environment while building lasting client relationships. You will report directly to the Store Manager.

Responsibilities

• Manage store operations, ensure efficient workflows, and staff scheduling.
• Drive sales performance and monitor progress to consistently meet or exceed targets.
• Provide daily coaching and support to Sales Advisors, ensuring high team performance and consistent service excellence.
• Guide the team on brand knowledge, collections, store experience, and operational procedures.
• Support the planning and execution of in‑store events and activations in collaboration with the Store Manager.
• Lead by example in developing strong client relationships and fostering a culture of genuine clienteling.
• Ensure visual merchandising standards are met and coach the team on day‑to‑day execution.
• Conduct regular team briefings to align on business priorities, company policies, and new collections.
• Share product insights and qualitative feedback with internal teams, based on client needs and local trends.
• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your Profile

• Minimum of three years of experience in a senior retail role, preferably within the luxury fashion sector.
• Experience in leading and coaching a high‑performing team.
• Solid understanding of store workflows, budgeting, and performance analysis.
• Strong proficiency in Excel and PowerPoint.
• Fluent in English, both written and spoken.

About You

• A dedicated TOTEME ambassador who embodies our culture and values.
• Genuinely curious about people and motivated to understand our client base.
• Passionate about delivering a luxury experience and exceeding client expectations.
• Highly organized with a hands‑on, proactive approach to problem‑solving.
• Available to work a flexible schedule, including evenings and weekends.

This is a full‑time position based at TOTEME's London flagship store on Mount St starting as soon as possible.

TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.

TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.

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