Our client is a lovely luxury travel PR agency who are looking for an experienced Account Director who has strong travel experience.
You’ll be responsible for the planning of creative strategy and delivery of client programmes – whether press office or a creative campaign. You’ll be adept at planning in advance and commercially savvy; responsible for budget management and lead and grow your team.
Role and Responsibilities
- Your role as senior account lead is pivotal. You must have a 360-awareness of what’s happening across your mix of client accounts, ensuring the smooth running of every project, and that all work is moving forward in a timely fashion
- An efficient and strategic forward planner, you’ll know how to keep one eye on the detail and one on the bigger picture to pre-empt challenges, navigate the media and cultural landscape, guide your team and identify opportunities for clients and new business
- You must be a proficient client handler, confident in giving accurate counsel and role modelling strong client relationships, striking that all important balance between firm and friendly
- Being commercially savvy and have an understanding of the financial workings of an agency means you’ll assist in capacity planning and monitoring account resource. An awareness of revenue targets across your clients will see you provide support to your Associates on account growth plans
- Your experience will mean you’re confident in handling campaign curveballs and client challenges proactively and professionally, modelling a solution focussed approach and knowing when it’s time to escalate to your Associates
- Bring positive energy, fresh thinking and approach all aspects of your role with vim and vigor; inspiring and motivating your colleagues to follow suit – even when the going gets tough
- A confident coach and mentor, you’ll be responsible for developing your team and a self-starter when it comes to your own development
Skills & experience
- Proven PR agency experience in the travel/hospitality arena
- Excellent writing skills. From crafting a compelling news story, to succinct social copy and client comms. Great attention to detail is a must, especially when it comes to spotting spelling mistakes and grammatical errors
- Creative thinking skills to identify proactive ideas, problem solves, newsjacking opportunities, press office tactics and influencer activations
- Great organisational skills; juggling your own actions and helping your team members to do the same. Overseeing weekly work planning set by AM and ensuring that team members are clear on their responsibilities
- Outstanding media relations and an eye for a good story. Watertight knowledge of the media landscape, the ability to spot opportunities for reactive newshijacking – and the passion to make it happen
- Strong IT skills across Microsoft Outlook, Word, Excel and PowerPoint
- Good communications and interpersonal skills at every level, and a high regard for confidentiality when needed
- Essentially, we’re looking for someone smart, organised and driven - with a proactive attitude who is not afraid to roll their sleeves up and get stuck in
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