Overview
Shopify E-Commerce and Digital Marketing Executive
This role ensures the Shopify store is accurate, commercially optimised, visually aligned with the brand, and fully prepared for campaign activity. The postholder will execute promotional setup, landing pages, site merchandising, SEO fundamentals, and email marketing activity, working closely with the Digital Marketing Specialist, Fulfilment & Logistics Operations, Customer Service, and the wider commercial team.
This role is hands-on and detail-focused, ensuring the website remains a high-performing commercial channel and a professional customer-facing platform.
Please note: This role does not offer visa sponsorship. Applicants must have the legal right to work in the UK.
Key Responsibilities
Shopify Store Operations & Trading
- Own the day-to-day operation and trading of the Shopify website.
- Maintain accurate product listings including titles, descriptions, imagery, variants, pricing and SKU mapping, ensuring products are available for sale within agreed timelines.
- Manage collections, navigation, on-site merchandising and product visibility to support trading objectives.
- Ensure the website reflects brand guidelines, campaign messaging and seasonal priorities.
- Identify and resolve website issues impacting conversion, customer journey, or checkout performance.
- Work closely with the Buying team to support a competitive product offering.
Product Listings, Content & Site Hygiene
- Create and maintain product listings and product page content within Shopify.
- Ensure product data supports fulfilment accuracy, customer expectations, and smooth checkout.
- Maintain consistency across product attributes, metafields, categorisation and tagging.
- Coordinate with Fulfilment Operations to ensure inventory availability and operational readiness.
- Flag data issues that could cause complaints, overselling, returns or stock errors.
Campaign & Promotional Execution (Shopify-Side)
- Set up and manage promotions, discount codes, bundles and campaign mechanics in Shopify.
- Build and maintain campaign landing pages and promotional banners.
- Ensure promotional activity is feasible and aligned with stock availability.
- Coordinate campaign readiness with Fulfilment Operations and Customer Service.
- Monitor performance during key trading periods and escalate issues quickly.
Email Marketing & CRM Execution
- Execute email marketing campaigns and retention flows (welcome, abandoned cart, post-purchase).
- Support segmentation, scheduling and performance monitoring.
- Ensure communications meet brand tone of voice and quality standards.
- Work with Digital Marketing to align email activity with campaign priorities.
- Note: Experience with Klaviyo is preferred but not essential; the right candidate must be able to learn quickly.
SEO & Website Optimisation
- Implement SEO fundamentals across product pages and collections (titles, meta descriptions, URL structure).
- Support content optimisation to improve organic visibility and search relevance.
- Maintain high website standards including formatting, spelling, brand consistency and mobile optimisation.
- Identify opportunities to improve usability, conversion and customer journey performance.
Cross-Functional Trading Support
- Work closely with the Digital Marketing Specialist to support paid media execution through Shopify-side setup.
- Provide timely updates on website readiness, campaign progress and promotional implementation.
- Support website trading changes aligned with wider commercial priorities.
- Boundary: Paid media strategy and budget ownership sits with the Digital Marketing Specialist; this role is responsible for Shopify-side execution and optimisation.
Order Monitoring & Operational Liaison
- Monitor Shopify order flow, payment exceptions, cancellations and fulfilment blockers.
- Escalate fulfilment-related issues to Fulfilment & Logistics Operations promptly.
- Support Customer Service by providing order context and operational clarity.
- Maintain accurate internal documentation and handover notes when required.
Performance Monitoring & Reporting
- Monitor Shopify KPIs including revenue, conversion rate, AOV and customer journey performance.
- Monitor email performance including open rate, click rate and revenue contribution.
- Provide insights to improve site performance and campaign execution.
- Support continuous improvement through SOP development and process refinement.
Customer Service Support
In periods of high workload or operational necessity, this role may support the Customer Service team by responding to customer enquiries using approved templates and policies, ensuring response SLAs and service standards are maintained.
Skills, Experience & Competencies
- Proven experience in Shopify website management, e-commerce trading, or DTC operations.
- Strong working knowledge of Shopify Admin, product setup, promotions and merchandising.
- Understanding of campaign execution, landing pages and customer journey optimisation.
- Experience in email marketing / CRM tools (Klaviyo preferred but not essential).
- Basic understanding of SEO principles and conversion optimisation.
- High attention to detail, strong copy accuracy and visual judgement.
- Ability to work at pace, manage deadlines and execute campaigns reliably.
- Strong communication skills and ability to work cross-functionally.
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