Youarelookingfor aleadership rolewhere you cantake charge ofallearned and owned media andmarketing initiativesforwell-knownretail destinations andbrands.
Youthrive in client-facing roles andhave the skills and experiencerequiredtoimplement holistic earned & owned media strategiesthatbuild brand reputation, drive engagement, and amplify client visibility.
You’reready and able toplay a key role in shaping the growth ofacross-functional team of Earned and Owned media specialists,todevelop your career, and make a lasting impact.
Due to continued business growth, we are looking to recruit aDirector of Earned & Owned Mediabased near Marlowtolead and oversee all non-paid media channels– including PR (traditional and digital media relations), owned content (blogs, newsletters, brand content), social media, influencer partnerships, experiential marketing and events.
If this sounds like you, read on…
What is BWP and why should I work for the agency?
BWP is anaward winningdestination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns supports the growth of brands like The Trafford Centre,GravityandIKEA.
This is our website https://bwpgroup.com/. Pretty much everythingwe do is on there soit’sa good place to start if you are interested.
Allour employees enjoy the standard benefitsyou’dexpect - a competitive salary (in this case £80k+); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:
- Hybrid working –enjoythreedays collaborating and building strong working relations with colleagues in our Marlow offices (Monday, Wednesday & Thursday) andtwodays working from anywhere.
- Company bonus scheme (discretionary) – if BWP does well, so do you. Youcan get up to 10%of annual salary as a bonus.
- Company wellbeing programme including a free counselling service as needed.
- A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
- A busy social calendar with regular company socials.
What will the Director of Earned & Owned Media at BWP do?
As a new role for the agency, you have scope to make the role your own, but your key responsibilities will include:
1. Strategic leadership and planning
- Work with department heads to develop and implement holistic earned & owned media strategies aligned with clients’objectivesand overall agency vision.
- Build integrated communications plans combining PR, content, social, influencer and experiential output in a coordinated way (notoperatingin silos).
- Define annual/quarterly goals, KPIs, and success metrics;monitorperformance across earned,ownedandshared channelsanduse thisdata to optimise ongoing strategy and provethevalue of earned and owned media.
2. Leadingand overseeinga cross-functionalteam ofEarned and Ownedmediaspecialists to deliver high quality work and high impact results
- Take ultimate accountability of non-paid mediateams,workand performance
- Lead, manage and overseethe teams responsible for:PR, Media & Influencer relations; Content and Owned Media; Social Media Strategy & Community / Engagement; Experiential, Activations & Event-based Marketing
- Manage budgets, timelines, and resources efficiently to meet both client and agencyobjectives.
- Define team structure and roles; recruitandmentorteam members;evaluate team performance; set clear responsibilities and expectations.
3. Cross-functional collaboration and stakeholder management
- Coordinate and collaboratewithother agency leads (including theHead of Client Services, Head of Paid Media, Creative Directorand CommunicationsDirector)toensure integrated, coherent storytelling across all organic and earned touchpoints.
- Work closely withthe Business DevelopmentManager, Business Directorsand Company Directorsto ensure the growth of non-paid media channelsand clients.
4. Relationship building and growing your clients
- Develop andmaintainstrong personal relationships with senior client stakeholders so BWP is seen as a valued and respected member of their extendedmarketingteam
- Attend and present at client meetings and understand the bigger client picture.
- Liaise with clients,executivesand external partners/stakeholders; advise on communications strategy, media positioning,influencerand experiential opportunities.
- Identifyadditionalopportunities to grow margin and standing; sell in new projects and ideas to clients with passion and enthusiasm; work with colleagues to drive account growth.
What do I need to showcase in my CV to stand out?
Forthis senior role,wearelookingforsomeone who has:
- 10+ yearsdemonstrableexperiencebuildingbrand reputation, drivingengagement, and amplifyingclient visibility
- Proventrack recordof leading integrated earned & owned media campaigns (PR, social, influencer,contentand/orevents) across multiple clients/brands.
Ideally,the majority ofthisexperiencewill have beenwhilst workingat a similarly sized and/or paced creativemarketingagency, though you may also have freelance or consultant experience.
We are looking for someoneleading cross-functional teams andoperatingat a senior levelwho:
- Understands the broader marketing mix andhas the ability tocollaborate across paid, earned, owned, shared channels
- Has excellent media relations and influencer / partnership networksand theability to secure high-impact coverage and collaborations.
- Has a good understanding of social media platforms, trends, content formats, communitymanagementand digital content distribution.
- Iscomfortable handling crisis communications, reputationissuesandreactive media situations.
- Hasexperience in experiential marketing or events (live activations, brand events, launch events, influencer events).
- Has strong leadership and project management skills and isableto coordinate multiple campaigns, teams, stakeholders,budgetsand timelines
- Isable touse data and insight to shape strategy, measure impact, present results to clients or senior execs.
- Isn’tafraid to challenge clients or briefs. Enjoys pushing boundaries and finding new, creative ways of doing things (embodying our value Brave).
- Is passionate about creating an environment where you and your colleagues thrive, develop and grow but also have fun and fulfilment (embodying our value Passionate).
- Makes a positive impact – on our clients,colleaguesand community (embodying our value Impactful).
- Cares about your team, nurturing them to grow, flourish and shine (embodying our value Human).
- Can be office-based inourMarlowofficethree days a week(Monday, Wednesday & Thursday).
Next steps
If this sounds like the role for you and you tick our ideal candidateboxes,we welcome your application.
If we agree youhave the experience and skillset we’re looking for, we’ll be in touch to invite you to a Teams interview withour MD. Nail that interview and you’ll be invitedtoan in-person interview andasked topresent tosome more of the teamyou’ll be working alongside. Wow them, and the job’s yours.
Please note,we’reaiming to appoint the right candidate to start as soon as possible; therefore, applications will be considered as they are received. We typically respond to all applicants within two weeks of applying.
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