About Us
SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings.
Our mission is simple, to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.
About The Role
We’re looking for a commercially driven Senior Marketing Manager with strong B2B SaaS experience to own demand generation and drive pipeline growth.
You’ll play a key role in delivering our growth objectives, leading demand generation and working closely with Sales to drive measurable revenue impact. This is a hands‑on, commercially focused role where you’ll take accountability for pipeline performance, not just campaign delivery. You’ll also lead and develop the marketing team, acting as a trusted deputy to the Director of Marketing.
This role is home‑based, with travel across the UK required as needed (typically every 4–6 weeks) for team meetings and events. A valid UK driving licence or access to good public transport is essential.
What You’ll Be Doing
- Own demand generation strategy and execution, driving pipeline volume, quality and conversion against defined targets
- Take accountability for delivering against pipeline targets, not just campaign performance
- Work closely with Sales, sharing ownership of pipeline and revenue outcomes
- Use CRM and marketing data (e.g. HubSpot) to track performance, optimise campaigns and improve conversion
- Lead and develop a high‑performing marketing team, building a culture focused on delivery and results
- Act as a trusted deputy to the Director of Marketing, taking ownership of key initiatives
What We’re Looking For
- Experience leading and developing high‑performing marketing teams
- Proven experience in a B2B SaaS environment, owning demand generation and pipeline targets
- Strong track record of delivering against pipeline or revenue targets
- Experience running multi‑channel campaigns across paid, email, content and/or ABM
- Strong commercial mindset, with the ability to optimise marketing investment against pipeline and revenue outcomes
- Experience using CRM and marketing automation platforms (e.g. HubSpot) to manage pipeline and performance
Our Benefits
- 26 days holiday + bank holidays (with the option to buy more)
- Company pension scheme
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