PURPOSE OF THE ROLE
The Account Director (Client Growth) plays a key role in managing and growing a portfolio of client accounts, supporting the delivery of strategic growth plans and strengthening day-to-day senior client relationships.
Working closely with the Senior Account Director, this role focuses on identifying growth opportunities, supporting account strategy development and delivering commercially sound proposals that drive revenue and deepen client partnerships.
The Account Director acts as a strategic partner to clients while also ensuring the effective progression of opportunities through the pipeline, balancing relationship management with commercial performance.
ROLES & RESPONSIBILITIES
Client Relationship & Retention
- Build and manage strong client relationships, acting as a trusted day-to-day contact
- Drive client satisfaction and retention through proactive communication and engagement initiatives
Account Strategy & Growth Planning
- Develop and execute account plans aligned to client objectives and growth targets
- Use data, insights, and account reviews to identify and track new opportunities
Account Development & Pitch Support
- Lead the development of high-quality, commercially sound proposals
- Collaborate with internal teams to deliver compelling, insight-led pitches
Commercial Management
- Support account profitability through effective budget management and forecasting
- Monitor scope and pipeline to balance client needs with commercial performance
Collaboration
- Work closely with internal teams to ensure aligned, high-quality delivery
- Share insights and support marketing initiatives to drive account growth
Insight, Market Knowledge & Innovation
- Stay informed on industry trends and bring forward new ideas and opportunities
- Contribute to innovation, thought leadership, and continuous improvement across accounts
SKILLS & EXPERIENCE
- Experience in client relationship management, account growth or client strategy within an agency environment.
- Demonstrated success in managing and expanding existing client portfolios.
- Strong commercial acumen and understanding of budgets, pricing, and ROI.
- Excellent relationship-building and communication skills at senior stakeholder level.
- Skilled in proposal development, presentations and negotiations.
- Strategic thinker with attention to detail and a proactive, growth-oriented mindset.
- Commercially minded and results-driven.
- Strategic, curious and client-focused.
- Confident and credible communicator.
- Collaborative and supportive team player.
- Organised, proactive, and accountable.
- Positive, energetic, and aligned with Make Events’ culture of excellence and partnership
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