Digital Optimization Manager

Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.

We have an exciting opportunity for a Digital Optimization Manager to join our Marketing team in Manchester.

Reporting to the Head of Digital, this role has two goals:

• Increasing onsite conversion rate of qualified enquiries
• Building brand trust

The successful candidate will have excellent organisational skills, be highly driven and have a customer focussed mindset.

Key Responsibilities

• Own the performance of conversion funnels across the website.
• Translate client targets into site-level KPIs and quarterly roadmaps.
• Set the CRO strategy and manage CRO partners – currently one agency.
• Ensure correct use of behavioural analytics. We use Mouseflow but experience in alternative tools is acceptable.
• Ensure CRO processes and results are robust and data driven.
• Own the end-to-end online UX experience and be a key stakeholder in the omnichannel journey.
• Triage and resolve site issues.
• Engage with SEO, Content, Paid Media and Compliance teams to improve positive customer outcomes.
• Maintain documentation for web processes and tech stack.

The Perfect Candidate

• Highly organised and driven individual
• Ambitious
• Background in UX or CRO
• Experience managing agencies
• Experience working in a regulated environment
• Experience working in a professional services environment
• Balance of technical and creative skills
• Comfortable in a fast-paced environment
• Recent portfolio of winning tests
• Familiarity with GA4, Mouseflow, Powerbi

What We Offer In Return

We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award- winning law firm.

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