Torpedo is an independent B2B marketing agency. Our team specialises in helping technology and industrial companies define, launch, and scale their brands – to drive long-term sustainable business growth.
Overview
This is a broad role encompassing both content and marketing strategy. As Content and Marketing Strategist, you’ll develop content strategy and shape content programmes that move buyers from interest to consideration and ultimately pipeline, as well as supporting the development and planning of broader B2B marketing strategy and plan. Working in close collaboration with our Creative, Strategy, UX, and Client Services teams, you’ll be responsible for developing insightful value propositions and well-structured messaging frameworks. For website projects, you’ll lead on content priority planning. And for B2B marketing campaigns, you’ll support the team by identifying content opportunities and developing and executing strategic media and distribution plans. If you’re a passionate self-starter, who understands the fine balancing act between business goals, customer needs, and budget constraints, this could be the role for you. Please note this is a 12 month contract, ideally starting in June.
Responsibilities and duties
- Conduct research to inform project direction and content strategies – defining ICP, buying committee needs and pain points, and decision criteria across the journey.
- Define and lead content strategy development and planning ensuring alignment to client goals – including brand building, demand generation, product launches, and thought leadership.
- Build positioning, value propositions, and messaging that translate technical offerings into customer-focused language.
- Create clear content plans that cover priorities, formats, cadence, channel use, and repurposing opportunities.
- Audit existing content and identify opportunities to improve, refresh, retire, or fill gaps.
- Review content performance (e.g. traffic, engagement, conversions) and apply learnings to improve future plans.
- Leverage AI tools and other emerging technologies to improve project workflows, outputs, and drive better business efficiency.
- Run discovery sessions and conduct desk research – stakeholder interviews, market/category understanding, competitor analysis, customer and sales data synthesis.
- Define audiences, personas, buying committees, and customer journeys.
- Translate insights into strategic recommendations that are grounded, practical, and tied to client goals.
- Collaborate with Client Services to produce high-quality briefs for our Creative team (Content, Design, Motion) including audience and market insights, key messaging, structure, tone, CTAs, distribution and project KPIs.
- Build integrated campaign plans across content, paid media, email/lifecycle, web/CRO, ABM, events, and partnerships (based on the brief).
- Collaborate with our Digital Marketing team on paid, social, email, SEO/GEO, and web activities to ensure campaigns are optimised for discoverability and engagement.
- Produce clear strategic deliverables such as campaign approaches, channel recommendations, messaging guidance, and measurement plans.
- Collaborate with channel specialists to refine targeting, offers, landing page approaches, and nurture programs.
Desirable skills
- 3-6 years’ experience in B2B content strategy and/or marketing strategy (agency or client-side).
- A solid understanding of the B2B fundamentals: positioning, demand generation, buying groups, funnel dynamics, and longer sales cycles.
- Solution-driven, with the ability to quickly digest and transform complex information into robust and engaging insight and content strategies.
- A curious researcher with the ability to quickly understand new markets and complex product offerings.
- Strong interpersonal skills and ability to collaborate effectively across disciplines.
- Confident presenter and facilitator (client workshops, strategy readouts, alignment sessions).
- Excellent writing and communication skills – the ability to turn content plans into high-quality written content is a plus.
- Positive, proactive mindset – calm under pressure and committed to high standards.
- Highly organised, with a proven track record of managing and delivering multiple projects to tight deadlines with consistent attention to detail.
- Familiarity with CMS platforms, analytics tools, and AI technology would be an advantage.
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