Description
- Collaborate with global and regional leaders to define and deliver the regional marketing strategy across EMEA, India, the Americas and APAC.
- Recommending the right channels and events to drive growth in targeted segments.
- Champion a full funnel sales focus, elevating the Voice of the Customer through ownership of the Global Customer Satisfaction programme, sales enablement, account plan and account-based-marketing activities.
- Drive regional product marketing activities, including value-based messaging and go-to-market planning.
- Manage ongoing market research to understand trends, customer needs and product applications, using insights to inform priorities and decision-making.
- Provide leadership, coaching, and development to a multicultural marketing team across multiple locations.
- Lead cross-functional collaboration with wider functions, including Commercial, Communications, Product Marketing and Engineering to ensure alignment and cohesive execution.
Responsibilities
- Experience working in commercial and marketing collaboration, ideally across multiple regions or business units.
- Leadership capability, including leading a team, confidence in engaging senior stakeholders, a proactive approach and the ability to drive performance through clear metrics.
- Proven ability to champion best practices and embed a strong Voice of the Customer into marketing plans and product positioning.
- Ability to translate global strategy into regional needs, delivering effective product marketing and impactful execution.
Qualifications
- Degree or equivalent experience in Marketing, Business, Communications or related field.
- Global or international experience is required.
Job: Marketing
Organization: Cummins Inc.
Role Category: On-site with Flexibility
Job Type: Exempt - Experienced
ReqID: 2427230
Relocation Package: No
100% On-Site: No
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