Performance Marketing Lead– Full time – Glasgow HQ
itison is one of Scotland’s most influential consumer brands, uniting a market leading online platform, a portfolio ofhigh-profilevenues and some of the country’s largest and most creative live events including GlasGLOW andElfingrove.
Our mission is simple. Life is about the experience andwe’rehere to help people live it better by connecting them to brilliant local businesses and unforgettable moments.We’recommitted to being unique, bold and the best at what we do, while creating a positive impact in our local communities.
We’relooking for aPerformance MarketingLeadto own performance acrosspaid channels with a focus onMeta and TikTok.You’llbecreative-led, insight-driven, hands-on.
You’llown the strategy, day-to-dayexecutionand optimisation of our paid social activity, andyou’llbe on the tools creating and iterating ads that drive results. Your missionis to build and iterate a paid social approach that brings structure to experimentation and turns data into consistent and repeatable performance marketing that drives growth.
You’llreportto ourHead ofMarketing, andwork closely with ourSocial Mediaand Creative teams.
The role will be based full time in our Glasgow HQ.
What You’ll Do
Performance Social Ownership
- Own strategy, budget, pacing,scalingand tracking for all social ads across itison Core, Events and Venues.
- Build campaigns, manage delivery, optimiseperformanceand scale winners.
- Align spend to business priorities and our campaign calendar.
- Maintain strong account hygiene (naming, structure, UTMs, tracking consistency).
Performance Creative Direction & Production
- Set clear creative direction and standards for paidsocial anddrive real diversification.
- Create and iterate ads at paceusingexisting video and static creative, using tools likeCapCut + Canva (Adobe preferred).
- Use our content library, request capture with clear briefs/shot lists, and shootwhat’smissing when needed.
Testing, Learning & Reporting
- Build andmaintaina repeatable testing roadmap with clear hypotheses.
- Track performance signals and translate insights into next actions: scale / iterate / stop.
- Deliver regular reporting that drives decisions-what happened, why,andwhat we do next (no vanity metrics).
Collaboration
- WorkalongsideSocial Mediaand Creative teams to improve our paid-ready pipeline and keep output consistent.
- Give clear, direct feedback that improves quality and speed — without creating bottlenecks.
- Operate with a senior mindset,effectively managing workflows across teams.
About You
You’rea creative-led performance marketer;someone who can seewhat’sworking, explain why, and ship the next iteration fast.
- Confident owning paid social across Meta and TikTok, including Ads Manager and BusinessCenters.
- Strong creative instincts for performance: hooks, angles, pacing, proof, offers,CTAsand platform-native formats.
- Hands-on production ability: CapCut + Canva are must-haves (Adobe preferred).
- Experienced in wider performance activity channels including search andYouTube and managing agency relationships (preferred but notrequired).
- Comfortable making decisions quickly and moving forward without overthinking.
- Collaborative and clear-you can brief teams well and raise the bar through great feedback.
Key attributeswe’llhold you to:
- Relentlessly accountable
- Decisive under pressure
- Fast, pragmaticthinker
- Curious and experimental
Why itison
- Own a role with real impact: build aperformancemarketingengine that drives growth.
- Workwith a talented marketing team across an amazing mix of campaigns – core deals,venues, and world-class events.
- Join a culture that values originality,bold thinking,collaborationand continual growth.
- Work from ourinspiringGlasgow HQ with access tocreative spaces,venuesand events.
The salary & benefits package
- Salary £40k - £50k,depending on experience
- Annual company bonus (dependent on performance)
- Private Health Care
- Employee AssistanceProgramme
- Salary exchange smart pension scheme
- 15% itisondiscount and 50% discount at allitison owned venues
- Enhanced maternity/paternity
- Learning grant
- Lunchtime Pilates classes
- Holiday-buy scheme
- Birthday day off
- Home & Tech discountscheme
- Paid company socials
- Free tickets to our major events (Drive-In Movies,GlasGLOW, and more to come)
- Charity day – paid time offto volunteer for a charity of your choice
- Fantastic work environment with an unending fruit bowl, cereal bar and full bar set-up in the office for Friday Prosecco, or a healthy drink if preferre
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