About THG
We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2,500 people who work together, lead by example, and think BIG.
THG Nutrition
THG Nutrition is home to some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Role: Marketing Manager
Region: UK
Brand / Business Unit: Myprotein | Ecommerce
Reporting to: General Manager
Location: THG ICON 1, 7-9 Sunbank Lane, WA15 0AF
The Role
The Regional Marketing Manager (UK) will be responsible for developing and delivering the marketing strategy for a specific region, ensuring all marketing activity aligns with commercial objectives and brand priorities.
This role acts as the regional lead across marketing planning, budget ownership and channel coordination, working closely with teams across paid media, CRM, social, influencers, partnerships, marketplaces and retail.
You will play a key role in translating global brand strategy into locally relevant campaigns and activations, ensuring we maximise growth opportunities within the region.
Responsibilities
Regional Strategy & Planning
- Own the regional marketing strategy aligned with commercial targets and growth objectives.
- Develop annual and quarterly marketing plans to support revenue, customer acquisition and brand growth.
- Identify regional opportunities across channels, partnerships and campaigns to accelerate growth.
- Own the full customer cycle covering awareness, consideration, acquisition, engagement, retention.
- Ensure alignment with global brand strategy while tailoring campaigns to local market dynamics.
- Ensure regional marketing activity supports wider commercial and distribution strategies.
Budget Ownership & Investment
- Own the regional marketing budget, ensuring efficient allocation across channels and campaigns leveraging marketing measurement tools.
- Monitor marketing performance against ROI, COS, CAC, New Customers and revenue targets.
- Work closely with finance and commercial teams to optimise investment and drive profitability.
Channel Activation & Coordination
- Collaborate with channel specialists across Paid Media, CRM, Influencer & Affiliates, Organic Social, Partnerships, Marketplaces, Retail activations.
- Translate regional strategy into coordinated channel plans that drive impact across the customer journey.
- Coordinate cross‑channel campaigns and brand activations.
- Ensure all activity supports customer acquisition, retention and revenue growth.
Performance Analysis & Brand Health
- Track and analyse marketing performance across the region.
- Use data and insights to optimise campaigns and investment decisions.
- Provide regular performance updates and strategic recommendations to senior stakeholders.
- Leverage the insights from brand health and consumer surveys to take actions to improve brand health metrics for the region.
- Manage & grow customer – covering referrals, retention, advocacy & CLV optimisation strategies.
Skills & Experience
- 4–7+ years experience in marketing, growth or regional marketing roles.
- Experience working in ecommerce, consumer brands or high‑growth digital environments.
- Strong understanding of performance marketing and digital channels.
- Experience managing marketing budgets and campaign ROI.
- Ability to work cross‑functionally with multiple stakeholders.
- Highly analytical with strong data‑driven decision making.
- Excellent project management and organisational skills.
- Passion for health, fitness, nutrition or lifestyle brands preferred.
What’s in it for me?
Career Development
- Access bespoke development programmes designed and developed by our in‑house L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Access to on‑site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
- We are an equal opportunities employer.
We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.
THG is proud to be a Disability Confident, Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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