About the Company
Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.
With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.
Job Summary
We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.
This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.
You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.
Key Responsibilities
- Demand Generation Strategy
- Develop and execute end-to-end demand generation strategies aligned with client revenue goals
- Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
- Design integrated inbound and outbound campaigns to drive qualified pipeline growth
- Leverage AI tools and marketing technology to improve campaign efficiency and velocity
- Campaign Management & Execution
- Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)
- Create high-converting lead magnets (reports, whitepapers, industry insights)
- Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects
- Develop structured sales prospecting and lead nurture programmes
- Collaboration & Alignment
- Partner with content teams to convert thought leadership into revenue-generating assets
- Align closely with sales, recruitment, and business development teams
- Collaborate with subject matter experts and external partners to execute campaigns
- Marketing Operations & Automation
- Build and optimise marketing automation workflows and nurture sequences
- Manage CRM and marketing automation platforms effectively
- Continuously optimise landing pages, funnels, and campaign performance
- Analytics & Performance
- Track and report on KPIs including pipeline contribution, lead volume, and ROI
- Monitor cost per lead (CPL), conversion rates, and engagement metrics
- Use data-driven insights to continuously improve marketing performance
- Must Have
- 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing
- Proven success in building and scaling demand generation engines that drive revenue
- Strong expertise in account-based marketing (ABM/ABMS)
- Experience in technology, consulting, or professional services environments
- Deep understanding of B2B buyer journeys and multi-touch marketing funnels
- Hands-on experience with CRM and marketing automation platforms
- Strong analytical mindset with a data-driven approach
- Excellent collaboration skills across cross-functional teams
- Preferred Tools & Tech Stack
- Marketing automation: HubSpot, Marketo
- CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
- Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)
Fully Remote: Work from anywhere with international teams