Job Description
In this role, you will make an impact in the following ways:
- Collaborate with global and regional leaders to define and deliver the regional marketing strategy across EMEA, India, the Americas and APAC.
- Recommending the right channels and events to drive growth in targeted segments.
- Champion a full funnel sales focus, elevating the Voice of the Customer through ownership of the Global Customer Satisfaction programme, sales enablement, account plan and account-based-marketing activities.
- Drive regional product marketing activities, including value-based messaging and go-to-market planning.
- Manage ongoing market research to understand trends, customer needs and product applications, using insights to inform priorities and decision-making.
- Provide leadership, coaching, and development to a multicultural marketing team across multiple locations.
- Lead cross-functional collaboration with wider functions, including Commercial, Communications, Product Marketing and Engineering to ensure alignment and cohesive execution.
Responsibilities
To be successful in this role, you will need the following:
- Experience working in commercial and marketing collaboration, ideally across multiple regions or business units.
- Leadership capability, including leading a team, confidence in engaging senior stakeholders, a proactive approach and the ability to drive performance through clear metrics.
- Proven ability to champion best practices and embed a strong Voice of the Customer into marketing plans and product positioning.
- Ability to translate global strategy into regional needs, delivering effective product marketing and impactful execution.
Qualifications
- Degree or equivalent experience in Marketing, Business, Communications or related field.
- Global or international experience is required.
About Us
Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
#J-18808-Ljbffr